Cypress HCM
This is an exciting opportunity to join a growing global company in the cloud-based software industry. This is a hybrid position based in Draper, Utah.
Responsibilities:
- Develop and execute email marketing campaigns to increase engagement, retention, and revenue.
- Collaborate with other teams, such as the campaigns team, to come up with effective email marketing strategies that support business goals such as email campaigns and nurturing programs.
- Create visually appealing and engaging Marketo email templates using HTML and CSS.
- Work closely with the creative team to design and implement email templates that align with our brand voice and messaging.
- Manage email lists and segmentation to ensure that campaigns are targeted and personalized to the right audience.
- Monitor and report on email campaign performance metrics such as open rates, click-through rates, and conversion rates.
Requirements:
- 3+ years of experience in email marketing, preferably in a B2B or SaaS environment, using marketing automation tools (preferably Marketo)
- Demonstrated experience creating and executing successful email campaigns, as well as involvement in the email design and/or coding of the emails
- Knowledge of email compliance and best practices, including CAN-SPAM and GDPR regulations.
Preferred Skills:
- Experience with Marketo marketing automation tool is highly preferred, including proficiency in building emails using Marketo modules, managing campaigns, and analyzing data.
- Familiarity with Salesforce CRM is a plus, including the ability to integrate email campaigns with Salesforce and create reports and dashboards to measure campaign effectiveness.
- Strong HTML and CSS skills with an eye for design and detail.
- Experience with Figma.
Pay Rate: $45-$50/hour