Channel Marketing Manager Job at Makita U.S.A., Inc. in La Mirada

Makita is a worldwide leader in the professional power tool industry. Over the past 100 years, we have built a reputation for using the finest raw materials, the most advanced manufacturing equipment, and the most rigorous quality testing in the industry. Headquartered in La Mirada CA, Makita U.S.A, with offices in Chicago IL, Reno NV, Wilmer TX, and Buford GA, has brought Makita's best-in-class engineering advantage to professional power tool users in America since 1970.

Job Summary: This position is responsible for driving strategic growth in the Hardware and industrial channels through marketing programs, promotional development, and execution. This includes assisting in developing and executing marketing plans, implementing promotional plans, and supporting new product launches with sales and other marketing disciplines

This Channel role is responsible for devising, launching, creating, and maintaining Makita marketing programs and promotions for Dealers, Wholesalers, and all other customers to grow Makita’s product sales within the US. Other responsibilities include creating and developing marketing resources (product displays, digital applications, etc.) to channel customers and sales representatives. This also includes managing tactical execution elements associated with channel management, including communications, marketing program support, and budget /expense management.

Salary: $95,000 - $140,000 per year DOE

This position is on-site in La Mirada, CA

Essential Job Duties and Responsibilities:

• Create and execute channel field distribution, and influence sales programs and promotions based on data-driven channel analysis, while maintaining an intense customer focus, integrating with Brand and Product plans and business and Sales Objectives on time and within budget.
• Own execution of new programs, promotions & product introduction efforts, including coordination with sales, finance, legal, product, and brand, in program development, communication strategy, and sales tool development (i.e., communications, literature, merchandising, etc.), training tools, and execution.
• Direct customer interface supporting field sales teams with emphasis on supporting business goals while establishing strong connections to business strategy and brand positioning.
• Implement customer and internal sales team initiatives to drive and leverage growth in new and existing channels; providing cost-effective and demanding marketing program plans that achieve business goals related to Product Launches.
• Make strategic recommendations and drive business case development for growth with channel partners.
• Report and analysis of key channel metrics and progress against channel goals.
• Assist assigned channel/accounts with customized programming maximizing opportunities.
• Drive execution and administration for online Marketing Resource Center into dealer channels.
• Work closely with Product Management & Brand Marketing Managers to support ongoing priorities, including internal communication processes, product presentations, trade shows, research, and competitive intelligence.
• Manage and oversee the marketing budget.
• Develop and maintain strong relationships with key business stakeholders.
• Be results and team-oriented and foster that culture with others.
• Understand distribution channels and target audience(s) key needs/desires and purchase behavior.

Skills and Experience:

• Demonstrate strong project management
• Strong customer focus
• Strong attention to detail
• Ability to multi-task in a fast-paced environment
• High energy and enthusiasm
• Excellent communication skills - written, verbal, and presentation, fluency in written and conversational English
• Superior interpersonal skills and influencing skills at all levels in the organization
• Ability to build relationships and work effectively at all levels of the organization
• Strong willingness to learn and apply learnings
• Able to effectively present information and respond to questions from groups of management and outside vendors
• Ability to manage multiple aspects and interactions of business processes
• Must have substantial reasoning, problem-solving abilities, project management skills, extensive planning and scheduling skills, ability to define problems, collect data, establish facts, and draw valid conclusions best suited for the company.
• Exceptional skills in PowerPoint, Excel, and Word

Education, Skills, and/or Experience Required:

• Bachelor’s degree in marketing, Business, Communications or related subjects
• 5+ years of channel marketing or similar industry experience
• Knowledge of the Industrial / commercial hardware industry is a plus

Physical Demands:

• May be subjected to working extended and/or irregular hours
• Up to 20% travel which includes the weekends: the ability to go to job sites
• This position is required to sit for intermittent periods with occasionally being required to stand, walk, bend, stoop, and reach
• Lifting, pushing, or pulling boxes up to 75 lbs. may occasionally be required.
• Able to work in an environment that may be subjected to occasional loud noises and/or hazardous conditions

Disclaimer:

This description is based on management's assessment of the requirements and functions of the job as of the date this description was prepared. It is a general guideline for managers and employees, but it does not intend to be an exhaustive list of all of the elements of the job. Management reserves the right to modify the description at any time, or to vary the duties and responsibilities of the job on a temporary or indefinite basis to meet production, scheduling, or staffing needs.

Equal Opportunity Statement:

The Company is an equal opportunity employer and makes employment decisions based on merit. Company policy prohibits discrimination based on race, color, creed, sex, religion, marital status, age, gender, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, veteran status, military service, pregnancy, childbirth or related medical condition, genetic information, medical (including genetic characteristics or cancer diagnosis), actual or perceived sexual orientation, or any consideration protected by federal, state or local laws. All such discrimination is prohibited. Additionally, the Company will provide registered domestic partners with all rights and benefits as required by Law. The Genetic Information Nondiscrimination Act of 2008 (GINA) prohibits employers from requesting or requiring genetic information of an individual or family member of the individual. The Company is committed to complying with all applicable laws and providing equal employment opportunities.