Capital Wealth
Job Summary
We are seeking a talented Digital Marketing Coordinator with a strong background in SEO and Paid Media to join our growing marketing team. If you are passionate about driving results through data-driven strategies and are excited to work in a dynamic, fast-paced environment, we would love to hear from you!
Responsibilities
SEO Strategy & Execution:
- Develop, implement, and manage effective SEO strategies to increase organic search rankings and drive qualified traffic.
- Conduct keyword research, competitor analysis, and on-page/off-page optimization.
- Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, SEMrush, and others.
Paid Media Campaign Management:
- Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, LinkedIn, and Facebook Ads.
- Monitor budget utilization and adjust strategies to achieve ROI goals.
- Develop ad creatives, test variations, and analyze performance metrics.
Email Marketing:
- Design, implement, and optimize email marketing campaigns to nurture leads and engage clients.
- Develop compelling email copy and templates aligned with Capital Wealth’s branding.
- Segment email lists and monitor campaign performance metrics such as open rates, click-through rates, and conversions.
Content Collaboration:
- Work closely with managers to create compelling, optimized content for blogs, landing pages, and campaigns.
- Ensure all digital assets align with Capital Wealth’s brand guidelines.
Performance Reporting:
- Prepare regular performance reports and insights for executives.
- Use analytics to recommend data-driven improvements for campaigns.
Trend Monitoring:
- Stay up to date with the latest trends in SEO, paid media, and digital marketing to ensure innovative strategies.
Requirements
- Bachelor's degree in marketing preferred.
- 2+ years of proven experience in SEO and Paid Media management.
- Proficiency with tools such as Google Analytics, Google Ads, SEMrush, or similar platforms.
- Experience with A/B testing, conversion rate optimization, and retargeting strategies.
- Experience in LinkedIn advertising preferred.
- Experience with Tableau or Salesforce a plus but not required.
- Strong analytical skills and ability to interpret data into actionable insights.
- Excellent communication and project management skills.
- Team-oriented mindset with the ability to work independently when needed.
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What We Offer
- Competitive salary with performance-based bonuses.
- Comprehensive benefits package (health, dental, 401(k), paid time off)
- Professional development opportunities to grow your career.
- Collaborative and supportive work environment.
- The chance to make an impact in a company dedicated to improving people’s lives.