Product Marketing Manager Job at PolyNovo Limited in Carlsbad

Who we are

PolyNovo is an global multinational medical device company that designs, develops, and manufactures truly innovative dermal regeneration solutions, including NovoSorb® Biodegradable Temporising Matrix (BTM), using our patented NovoSorb resorbable fully biodegradable polymer technology.

In the last five years, PolyNovo has grown from 40 staff to more than 265 globally and has now touched the lives of over 50,000 patients. Our lifesaving and life changing products have revolutionised the treatment of burns and major trauma as well as multiple emerging indications and there is nothing but blue skies ahead with a diverse range of medical device products in the pipeline.

Our world- best polymer devices are enhancing clinical outcomes for patients around the world. See for more.

About The Role

PolyNovo is looking for a talented Product Marketing Manage r to join our team and drive innovation in the medical device space. This key role will focus on developing and executing product marketing strategies, supporting new product launches, and ensuring alignment across teams to deliver impactful results

.If you're a strategic thinker with a passion for healthcare marketing, cross-functional collaboration, and delivering game-changing solutions, we'd love to hear from you

!This is an exciting opportunity for someone who thrives in a highly competitive industry, has a natural selling ability, and wants to be a part of a great dynamic, and fun sales team selling a fantastic product that is revolutionary in burns and wound management.

Key Responsibilities

Strategic Planning and Market Analysis

• Market Needs Assessment: Identify customer needs and market demands through targeted research and data analysis, ensuring product offerings meet evolving requirements.
• Competitive Analysis: Evaluate competitors’ products, strengths, and weaknesses to develop differentiated product strategies that enhance PolyNovo’s market position.
• Product Line Recommendations: Analyze market data to recommend current and future product lines, evaluating specifications, features, and market demand.
• Sales Forecasting and Analysis: Provide both short- and long-term product sales forecasts, offering insights for management decision-making.
• Pricing Strategy: Determine optimal product pricing based on market data, production costs, anticipated volumes, and competitor pricing.

Product Lifecycle and Launch Management

• Product Launches: Lead the launch of new products in alignment with business strategies, developing go-to-market plans, and executing programs that ensure impactful market entry.
• Portfolio Communication: Define marketing communication objectives, providing source data for product portfolios and broader company messaging.
• Inventory Management: Collaborate with Operations to monitor product turnover and availability, adjusting forecasts and inventory levels as needed.

Marketing Planning and Execution

• Annual Marketing Plan Development: Design comprehensive annual marketing plans, incorporating product promotion strategies, forecasts, market trends, and resource allocations.
• Campaign and Budget Management: Manage marketing budgets and communicate monthly results, taking corrective action when necessary to meet goals.
• Collateral Production and Inventory: Oversee production, distribution, and inventory of marketing collateral to support field sales and customer engagement.

Sales and Field Support

• Sales Strategy Development: Work closely with Sales to identify growth areas and develop sales strategies, including joint customer visits to gather market insights.
• Sales Team Training and Compliance: Participate in training programs for the sales force, ensuring alignment with product messaging.
• =Pricing Policy Monitoring: Implement and monitor pricing policies in collaboration with Sales and Operations to ensure competitive positioning.

Event and Trade Show Management

• Event Coordination: In collaboration with PolyNovo’s events team, plan participation in US trade shows, from strategy and logistics to lead retrieval and post-show analysis.
• Conference and Display Attendance: Represent PolyNovo at industry events, trade shows, and conferences, ensuring alignment with event goals and maximizing visibility.

Regulatory and Compliance

• Regulatory Approvals: Collaborate with Regulatory Affairs to secure approvals for all marketing collateral, ensuring materials meet industry standards and guidelines.
• Vendor Compliance : Assist with vendor compliance documentation and training to meet corporate standards.
• Tender and Contract Support: Contribute to the preparation of tenders and contracts alongside Sales and Contracts teams, ensuring accurate representation of product value.

Professional Development and Industry Engagement

• Industry Knowledge : Maintain up-to-date professional and technical knowledge by attending workshops, networking with industry professionals, and engaging with relevant associations.
• Team Contributions : Actively contribute to team goals by supporting cross-functional initiatives and ensuring alignment with PolyNovo’s mission and values.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

Experience:

3+ years of experience with a proven track record in Product Management within Healthcare or Medical Devices, including success in building, motivating, and leading teams.

Skills / Competencies:

• Relationship Building : Strong interpersonal and stakeholder management skills, with the ability to foster productive relationships with colleagues, customers, and key stakeholders.
• Autonomous and Team-Oriented : Skilled at working both independently and collaboratively within a small team environment.
• Problem Solving & Initiative: High degree of proactive problem-solving skills, coupled with a self-starter mentality and the ability to anticipate challenges.
• Data Analysis & Organization : Demonstrated strength in data analysis, reporting, and maintaining documentation.
• Communication Excellence: Exceptional written and verbal communication skills, with expertise in delivering clear, engaging presentations.
• Strategic Visio n: Ability to connect long-term strategic goals with actionable short-term activities.
• Travel Flexibility: Willingness to travel as required, potentially up to 50%.

Why PolyNovo

Join a team that values innovation, collaboration, and professional growth. At PolyNovo, we offer a dynamic work environment and the opportunity to contribute to ground-breaking projects that shape the future of our company and the industry.

• Work for a global, values-led business dedicated to improving patient outcomes.
• Highly innovative products
• High levels of employee engagement and company pride
• Career development opportunities and unlimited access to online learning
• Hybrid and flexible working arrangements
• Attractive Health Benefits and 401K

Apply Today

Please send your resume by clicking on the apply button. Please note that only shortlisted candidates will be contacted.

Learn more about PolyNovo by visiting our website or our LinkedIn Page