Channel Marketing Manager Job at uni Brands Corporation in Wheaton

Channel Marketing Manager

Who We Are:

uni Brands is a global leader in the writing instruments products industry. For more than 100 years, uni’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. uni is one of the world's most widely recognized families of writing instruments.

Please visit for additional information

Position Summary:

The Channel Marketing Manager will have a diverse set of responsibilities leading best-in-class consumer and customer activation initiatives and executional support of our strategic growth plan for our Retail and Commercial channels. This is an exciting role that requires a versatile individual with high-level ambitions, a bias to action, and strong business acumen. Individuals must be able to effectively multi-task in a fast-paced environment.

Specific Responsibilities:

• Accountable to drive and deliver POS sell-through and market share gains.
• Be the voice of the consumer when developing channel strategies
• Develop and execute comprehensive category management programs within the channels
• Help define and determine advertising budget and plan for the channel
• Develop and lead customers and consumer brand and/or promotional activations (e.g., digital, print, in-store)
• Determine promotions and set calendar of promotional events by brand & product and across accounts· Liaison between Marketing and Sales
• Act as primary contact with team members for the category or Partner with Account Manager as appropriate on customer specific requirements
• Develop and present SKU offering, new products and concepts, planograms, web, and promotional offerings in tangent with Account Manager
• Lead cross functional team for marketing portion of line reviews including product recommendations, presentation materials, line review support, internal alignment meetings, product samples, collateral, and activation plans.
• Manage new product launch campaigns including the development of launch plans for initial sell-in and execution.
• Plan and execute customer and/or industry trade shows
• Provide project leadership within cross-functional teams to drive channel results
• Collaborate with Product Marketing to identify new product opportunities
• Drive product development projects specific to channel or customers being managed
• Coordinate pricing strategy implementation for channel/account level
• Provide annual/seasonal: Competitive product, pricing, promotional analytics
• Customer & category analytics
• Consumer need gaps and emerging trends
• Input on strategies and budgets for account planning

Qualifications:

• Bachelor’s degree or equivalent combination of education and experience.
• Minimum of 5 years of experience in product, brand, trade or channel marketing and new product launches
• Experience converting market data and research or learning into actionable strategies/results.
• Proficient in Power Point and Excel for data analysis and reporting.
• Excellent written and verbal communication skills for effective cross-functional collaboration
• Strong analytical and problem-solving skills and attention to detail
• Ability to collaborate effectively in a cross-functional team environment
• Ability to effectively multi-task in a fast-paced environment
• Consumer Packaged Goods (CPG) industry experience preferred

What We Offer:

At uni Brands we work hard to embody our core values (humble, hungry, and wholehearted), while aspiring to fulfill our vision - to deliver unique solutions that enrich the lives of our customers by inspiring creativity and connection . We hold our values and our vision in such high esteem because we believe that where creativity and connection exist, vitality and growth are sure to follow – and we enthusiastically embrace the opportunity to deliver the tools and solutions that foster this type of flourishing. At uni we recognize the profound personal investment required by each individual to ensure our success and in return, we work tirelessly to make uni a place where our people can flourish including offering:

• An annual salary range of: $100,000-$120,000
• A comprehensive and competitive insurance benefits program, which includes medical, dental, vision, life, long and short-term disability insurance
• Benefits start the 1st of the month following the hire date
• 401(k) plan with a company match
• Generous paid time off policy
• Break room stocked with snacks and drinks
• Hybrid work option - 3 days in office/2 remote
• Full-time, Monday-Friday work schedule: 8:00 AM-5:00 PM