Head of Digital Marketing / Online Marketing (m/w/d) Job at Rousselot in Irving

Job Summary The Marketing Manager Category Collagen will assist in developing and executing marketing strategies for Collagen launching in the US market. This role involves transforming the science, and customer insights into compelling messaging and content, and executing media campaigns and marketing activities, ensuring strong coordination, and therefore ensuring consistent brand messaging across all channels to build brand awareness and drive engagement. This position will also build brands and products digitally by developing and executing marketing strategies Brand messaging and content creation •Ensure consistent and effective brand messaging across all communication platforms •Manage social media accounts, including content scheduling, community engagement, and performance tracking •Develop and manage content for various marketing channels, including social media, email campaigns, websites, and press releases •Engage with customers and respond to inquiries on various platforms to build strong relationships and enhance brand loyalty •Build, manage and execute solid Marketing strategy •Work closely with cross-functional teams, including design, sales, and product development, to ensure cohesive marketing efforts Market research and reporting •Conduct research to understand market trends, consumer behavior, and competitive landscape to inform marketing strategies •Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement •Market data supporting account strategies and planning Event and marketing campaigns •Assist in organizing and promoting brand launch events, online and offline •Executing marketing campaigns, ensuring timely delivery and alignment with brand objectives •Education- Degree in Marketing, Communications or a related field Software knowledge-CRM, hubstpot and Oracle Skills Marketing automation tools experience Project Management-Excellent organizational and project management abilities •Five to seven years of experience in marketing, communications, or a related role, with a focus on either consumer-packaged goods (CPG), with a focus on health, health and nutrition supplements or pharmaceuticals, as an ingredient or consumer brand. Experience running in trade show events or product theaters are required, alongside strong experience in building brands and products digitally •Strong writing and editing skills, proficiency in social media management tools and a good understanding of digital marketing strategies 2.Job Knowledge-Applies skills and knowledge effectively to perform tasks, solve problems, and make informed decisions that contribute to the overall success and efficiency of the organization. Rousselot is an equal opportunity employer and gives consideration to qualified applicants without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or, protected veteran status.