Tavant
Job Summary: Tavant seeks a senior marketing executive to lead branding and marketing for our Data, AI and Analytics business. This role requires experience in developing and positioning a brand for IT Services, ideally with understanding of the data and AI services and product space, and with comprehensive skills in analytics-driven marketing, managing public relations, developing analyst relationships, and executing strategic marketing partnerships. The right individual will thrive in a high-growth and fast-paced environment and bring a passion for advancing a true leader in the highly dynamics Data and AI IT services space.
Key Responsibilities:
- Strategic Planning and Execution: Develop and implement strategic marketing plans that support business objectives and increase market share.
- Branding and Analyst Relations: Elevate Tavant’s market presence through strategic analyst engagements, ensuring our services and solutions are well-represented in industry analyses and reports.
- Public Relations: Oversee public relations strategies, manage press releases, handle media relations, and build relationships with key industry journalists and influencers.
- Lead Generation: Design and execute innovative lead generation campaigns to cultivate a robust pipeline of new prospects.
- Partner with Pre-Sales : Team up with our pre-sales and solution leader teams to continually enhance our offers and vale propositions, thinking customer back
- Customer Engagement: Develop marketing campaigns for existing customers to enhance awareness of new services and solutions, driving retention and loyalty.
- Partnership Marketing: Collaborate with strategic partners to create co-marketing strategies that leverage joint capabilities and expand market reach.
- Campaign Analytics: Utilize advanced analytics to assess campaign performance and adapt strategies to maximize effectiveness.
- Market Research: Conduct ongoing market research to stay ahead of industry trends and adjust marketing strategies accordingly.
- Reporting: Regularly report to senior management on marketing performance, providing insights and recommendations for continuous improvement.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
- At least 8 years of experience in a marketing role with a strong emphasis on developing and positioning a brand in the IT services space through analytics, public relations, and strategic marketing partnerships
- Demonstrated ability to develop and execute integrated marketing campaigns.
- Excellent analytical, organizational, and creative thinking skills.
- Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems.
- Strong communication and interpersonal skills, capable of working independently and navigating complex scenarios.