Manager, Digital Marketing *Remote Job at Groundfloor in San Francisco

About Groundfloor Groundfloor is a neighborhood hub designed for work, connection, and community. We create spaces that bring people together—whether for deep work, shared meals, or lively events. As we grow, we’re looking for a  Marketing Manager to help shape and execute our marketing strategy, ensuring we reach the right people, tell compelling stories, and build a brand that resonates. About the Role As our  Marketing Manager , you’ll be responsible for driving awareness, engagement, and growth across multiple channels. You’ll lead everything from  brand storytelling and content marketing to paid acquisition and community engagement , making sure Groundfloor continues to attract and retain the right members. This is a  generalist marketing role —perfect for someone who thrives on variety, is both creative and analytical, and enjoys building a brand from the ground up. Key Responsibilities Brand & Content Strategy Develop and execute a  brand marketing strategy that strengthens Groundfloor’s identity and drives engagement. Create and oversee a  content calendar , ensuring consistent messaging across email, social media, and other platforms. Craft compelling storytelling and campaigns that communicate the value of Groundfloor to potential and existing members. Growth & Acquisition Lead  multi-channel marketing efforts , including  email, paid social, website, and partnerships to drive new memberships. Identify and test new  growth opportunities , optimizing for conversion and retention. Manage and track  marketing budgets , ensuring efficient spend and strong ROI. Community & Member Engagement Build and execute  retention and loyalty initiatives , ensuring members stay engaged and active. Lead  email & SMS marketing efforts, keeping members informed and excited about what’s happening at Groundfloor. Support  local marketing efforts for new locations , ensuring strong brand presence in key markets. Performance & Optimization Track and analyze marketing metrics to understand what’s working and where to improve. Optimize marketing campaigns through  A/B testing, audience segmentation, and creative iteration . Own  reporting on key marketing KPIs , making data-driven decisions to improve strategy. Who You Are Experienced Marketer : 3-5+ years in a marketing role, ideally in brand, growth, or community-driven businesses. Creative & Strategic : You can tell compelling brand stories while also thinking about data and performance. Multi-Channel Generalist : You’re comfortable working across  email, paid social, content, and community marketing . Data-Driven : You love tracking results and making decisions based on insights. Community-Oriented : You understand what makes people connect and how to build authentic engagement. Self-Starter : You thrive in a fast-paced environment, taking ownership and executing efficiently. Nice to Have Experience with  membership-based or subscription businesses . Background in  hospitality, lifestyle, or community-driven brands . Familiarity with tools like  Klaviyo/Mailchimp, Meta Ads Manager, Google Analytics, or Attentive .