Manager, Digital Marketing *Remote Job at Motive Power, Inc. in Sunnyvale

Marketing Manager About Us: Motive Power is a dynamic consulting firm specializing in the US Utility industry, offering innovative solutions that enable clients to achieve their corporate sustainability and decarbonization goals. We provide comprehensive project delivery, developing and mentoring teams, and expanding our utility business, all while championing ESG and decarbonization initiatives. Our commitment to enhancing efficiency, effectiveness, and sustainability is at the core of our organizational development, data innovation, and change adoption expertise. approach, streamlining project management, optimizing processes, and leveraging data-driven insights to foster sustainable growth. Our people-centric change management strategies ensure seamless transitions and alignment with strategic sustainability objectives. sustainability, we empower organizations to not only improve their performance but also make a Position Overview: We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and strengthen our brand presence. The ideal candidate will have exceptional marketing skills and the ability to translate complex concepts into compelling campaigns that resonate with our target audience. Strategic Planning: Develop and execute a comprehensive marketing strategy aligned with the firm’s business goals and sustainability mission. Identify target audiences and create segmentation strategies to maximize engagement. Design and manage multi-channel marketing campaigns (digital, content, events, and more) that highlight the firm’s expertise in sustainability for utilities. Collaborate with internal teams to produce high-quality marketing collateral, including case studies, white papers, blogs, and social media content. Brand Management Maintain and enhance the firm’s brand identity, ensuring consistency across all touchpoints. Position the firm as a thought leader in sustainability by leveraging public relations, industry events, and partnerships. Digital Marketing Oversee the firm’s digital presence, including website, social media channels, and email marketing campaigns. Use SEO and analytics tools to optimize content performance and user engagement. Work closely with consultants and subject matter experts to translate technical insights into marketable content. Foster relationships with industry influencers, media outlets, and strategic partners to amplify the firm’s reach. Track and analyze the performance of marketing initiatives using KPIs and data-driven insights. Bachelor’s degree in Marketing, Communications, or a related field. ~5+ years of experience in marketing, with a focus on B2B or sustainability-related industries. ~ Proven ability to manage multi-channel marketing campaigns and drive measurable results. ~ Proficiency in marketing tools and platforms, such as HubSpot, Google Analytics, and Adobe Creative Suite. ~ Strong project management and organizational skills, with the ability to manage multiple priorities. ~