24 Seven Talent is hiring: Brand Marketing Manager (Gaming) in San Francisco

Brand Marketing Manager

Position Overview

The ideal candidate for this role is a creative and analytical professional with strong organizational skills and the ability to manage multiple projects simultaneously. This position involves developing and executing innovative, cost-effective marketing campaigns while collaborating with cross-functional teams, both locally and internationally. The Brand Marketing Manager will oversee large-scale campaigns and provide strategic insights to drive business objectives.

Responsibilities

Marketing Strategy and Execution:

• Develop and implement comprehensive marketing strategies to launch and promote products across key markets.
• Manage multiple campaigns from planning to execution, ensuring alignment with business goals and target audiences.
• Leverage data analytics to evaluate campaign performance, measure results, and refine strategies.

Cross-Functional Collaboration:

• Coordinate with internal teams, such as sales, public relations, creative, and digital, to ensure consistent messaging and execution.
• Work with international teams to align strategies and maximize global impact.
• Partner with external agencies and vendors to produce marketing assets, including digital content, media plans, and promotional materials.

Partnership Development:

• Build and maintain partnerships with external stakeholders to enhance marketing efforts and expand reach.
• Collaborate with platform partners to drive awareness and optimize product performance.

Event and Campaign Management:

• Plan and execute promotional events and activations that resonate with target audiences.
• Represent the brand at key events, serving as a spokesperson when required.

Budget Management and Reporting:

• Oversee marketing budgets, ensuring efficient allocation of resources.
• Track and report campaign performance, providing actionable insights to optimize future efforts.

Qualifications

Required Experience:

• 5+ years of marketing experience, ideally in a product-focused or entertainment-driven industry.
• Proven ability to develop and execute marketing strategies across various channels.
• Strong analytical skills with experience using data to guide decision-making.
• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong interpersonal and communication skills, with experience collaborating across teams and external partners.

Preferred Qualifications:

• Advanced degree in Marketing, Business, or a related field.
• Experience managing large-scale campaigns and working with global teams.
• Familiarity with marketing analytics tools and data visualization platforms.
• Event management experience, including trade shows and promotional activations.
• Multilingual proficiency is a plus.

Education:

• Bachelor’s degree in Marketing, Business, or a related field.