24 Seven Talent is hiring: Brand Marketing Manager (Gaming) in San Francisco
24 Seven Talent, San Francisco, CA, US
Brand Marketing Manager
Position Overview
The ideal candidate for this role is a creative and analytical professional with strong organizational skills and the ability to manage multiple projects simultaneously. This position involves developing and executing innovative, cost-effective marketing campaigns while collaborating with cross-functional teams, both locally and internationally. The Brand Marketing Manager will oversee large-scale campaigns and provide strategic insights to drive business objectives.
Responsibilities
Marketing Strategy and Execution:
- Develop and implement comprehensive marketing strategies to launch and promote products across key markets.
- Manage multiple campaigns from planning to execution, ensuring alignment with business goals and target audiences.
- Leverage data analytics to evaluate campaign performance, measure results, and refine strategies.
Cross-Functional Collaboration:
- Coordinate with internal teams, such as sales, public relations, creative, and digital, to ensure consistent messaging and execution.
- Work with international teams to align strategies and maximize global impact.
- Partner with external agencies and vendors to produce marketing assets, including digital content, media plans, and promotional materials.
Partnership Development:
- Build and maintain partnerships with external stakeholders to enhance marketing efforts and expand reach.
- Collaborate with platform partners to drive awareness and optimize product performance.
Event and Campaign Management:
- Plan and execute promotional events and activations that resonate with target audiences.
- Represent the brand at key events, serving as a spokesperson when required.
Budget Management and Reporting:
- Oversee marketing budgets, ensuring efficient allocation of resources.
- Track and report campaign performance, providing actionable insights to optimize future efforts.
Qualifications
Required Experience:
- 5+ years of marketing experience, ideally in a product-focused or entertainment-driven industry.
- Proven ability to develop and execute marketing strategies across various channels.
- Strong analytical skills with experience using data to guide decision-making.
- Exceptional project management skills, with the ability to manage multiple initiatives simultaneously.
- Strong interpersonal and communication skills, with experience collaborating across teams and external partners.
Preferred Qualifications:
- Advanced degree in Marketing, Business, or a related field.
- Experience managing large-scale campaigns and working with global teams.
- Familiarity with marketing analytics tools and data visualization platforms.
- Event management experience, including trade shows and promotional activations.
- Multilingual proficiency is a plus.
Education:
- Bachelor’s degree in Marketing, Business, or a related field.