Rue Gilt Groupe
Rue Gilt Groupe is hiring: Senior Marketing Manager- Loyalty in Boston
Rue Gilt Groupe, Boston, MA, US
THE ROLE: Senior Marketing Manager, Loyalty Programs
Join Rue Gilt Groupe as the Senior Marketing Manager, Loyalty programs and drive one of our most important strategies: As the Senior Marketing Manager, Loyalty programs you have a broad mandate to grow the Rue365 and Gilt Unlimited Annual Loyalty programs, developing strategy and tactics to increase program awareness, enrollments, and frequency of engagement with our premium tiered programs. You’ll exercise your curiosity and innovation, leveraging data and customer insights to identify opportunities and develop powerful narratives that will inform how RGG defines member loyalty programming with a focus on increasing member engagement, buyer retention, and incremental buyer value for our 35M+ Rue La La and Gilt members.
The Senior Marketing Manager, Loyalty will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our hallmark loyalty programs.
Drive Loyalty Program strategy and performance: As the loyalty program owner you will develop program objectives, strategies and goals and and lead the team in the delivery of campaigns, testing, and experience changes to drive program awareness, enrollments, engagement, and gross demand impact. As the loyalty program owner you will have a relentless focus on the loyalty audience with the goal of driving frequency of engagement with the program and advancing the loyalty program structure. You will engage teams to generate and prioritize new ideas, and you will lead rigorous A/B testing of new campaigns, promotions, and program changes to delight members and achieve financial goals.
Build Loyalty and Top Shopper Knowledge Base: Our Marketing team runs on data, so you’ll build loyalty expertise and hone your knowledge of top buyer behavior & identify trends and opportunities by analyzing large sets of quantitative & qualitative data. You will be directly responsible for developing your direct report through coaching, delivering feedback, and mentoring and for indirect management of a dedicated analytics team member. You will also play a larger role on the engagement team and marketing department, building engagement and supporting others in their development and achieving company goals.
Partner Cross Functionally: You’ll closely partner with Marketing Analytics, Creative, Product Management, Technology, Merchandising and Customer Service to generate and test new program ideas and campaigns that deliver against loyalty program objectives.
5+ years experience in marketing, strategy consulting, program management, or investment banking. Strong interest or experience in retail, e-commerce, and/or B2C marketing.
BA/BS in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.
Excellent communication and stakeholder management skills; experience presenting to executive teams
Strong analytical acumen and data-driven problem-solving skills with proven ability to drive to action.
MBA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.
Prior ownership of loyalty or performance marketing in high-growth, test & learn environments
Prior experience with Tableau
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work.