Arbonne
Your primary objective will be to develop and execute product marketing strategies that will increase product adoption, drive customer engagement, and ultimately result in revenue growth.
We are looking for someone with previous experience in product marketing who has in the same time intuition, personal care and nutrition market expertise and ability to back it all up with data. You will collect feedback from our field partners and internal stakeholders; analyze data: prepare product marketing plans and monthly promotions and contribute to new ideas, extending existing product ranges lifetime value.
Develop comprehensive product branding that align with overall company objectives and existing product brand architecture.
Liaise with content writers for product claims, ingredients stories, and benefit summaries.
Coordinate with writers, trainers and creative team on creating compelling product marketing collateral, including product guides, sales training materials, and website content.
Monitor and analyze market trends and customer feedback to identify opportunities for product marketing improvements to drive product loyalists and repeat purchases.
Continuously track key performance metrics to measure the success of product lifecycle - Provide support to the sales & training team in delivering effective product demonstrations and presentations.
Bachelor’s degree in marketing or a related field.
Proven experience in product marketing, preferably in the Beauty and Nutrition categories.
Strong analytical skills with the ability to interpret data and make data-driven marketing decisions.
Experience working with stakeholders to collaborate on timelines and projects to bring products to market and managing multiple projects simultaneously.
Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
Familiarity with CRM systems (e.g., Salesforce) is a plus.
We are a global family, united by a shared passion for excellence and a commitment to fostering a diverse, inclusive, and respectful environment where everyone feels valued and empowered to reach their full potential. We believe that by learning from each other, supporting each other, and working together towards our shared goals, we can achieve extraordinary things.
Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, sexual orientation, gender identity, gender expression, military/veteran status, marital status, disability status, or any other basis prohibited by law. At Arbonne International, it's about each person bringing passion and skills to a dynamic and inclusive workplace!