Randstad USA is hiring: Channel Strategy Manager-Marketing in Charlotte

Channel Strategy Manager – Marketing (Hybrid, Charlotte, NC)

🔹 Hybrid Role – 3 Days in Office

🔹 Drive Omnichannel Customer Engagement

Are you passionate about digital marketing, customer engagement, and omnichannel strategy? Join our team as a Channel Strategy Manager , where you’ll oversee SMS, email, app push, and outbound voice communications to enhance customer experience and drive engagement.

What You’ll Do:

✅ Manage & Optimize Contact Channels – Oversee daily operations of SMS, email, app push, and outbound voice campaigns, ensuring compliance, efficiency, and effectiveness.

✅ Develop & Execute Strategies – Create and implement channel strategies, ensuring alignment with business objectives and best practices.

✅ Enhance Customer Experience – Collaborate with cross-functional teams to ensure messaging consistency and regulatory compliance (TCPA).

✅ Monitor & Improve Performance – Track key metrics, analyze trends, and optimize strategies based on insights.

✅ Stay Ahead of Trends – Keep up with emerging technologies and best practices in digital marketing and customer engagement.

What We’re Looking For:

🔹 5+ years of experience in digital marketing, customer engagement, or omnichannel strategy

🔹 Expertise in SMS, email, app push, and outbound voice marketing

🔹 Strong knowledge of compliance regulations (TCPA), A/B testing, and analytics tools

🔹 Proficiency in HTML, Jira, Power BI, and marketing automation platforms

🔹 Ability to analyze data, optimize campaigns, and drive engagement

🔹 Experience in B2B or B2C customer experience development