QSR Digital Marketing Consultant Job at Planet Interactive in San Francisco

Planet Interactive is seeking a Digital Marketing Consultant, specializing in the QSR space to assist our client who provides a data collaboration platform for some of the world’s most innovative companies.

We’re looking for a hands-on strategist with a passion for driving measurable change in marketing!!

• Project Hours : 100 hrs total (could extend)
• Pay Rate : $70-$80/hr depending on experience
• Location : Remote (qualified candidates must be US Citizens working within the United States)

Responsibilities:

• Craft an industry strategy by identifying opportunities between QSR and adjacent industries, prioritizing repeatable use cases, and estimating the growth potential.
• Define the key collaboration use cases and business outcomes for both sides of the marketplace.
• Deliver the vision, playbook, and requirements for a set of “templatized” use cases, including their associated data inputs and outputs, measurement dashboards, impacts on business KPIs, and guidance for pre-sales discussions.

Qualifications:

A storyteller: You know what marketing leadership, data science, and other key stakeholders care about, which dashboards are critical, and which business KPIs matter the most.

A visionary: You can articulate how leveraging second-party data can transform the QSR industry and tie your value proposition to priority business KPIs beyond marketing.

• 5+ years of experience presenting marketing strategies to C-suite executives in the QSR industry.
• Detail-oriented and data-driven: You understand how dashboards are built, presented, analyzed, and interpreted by different stakeholders.
• Experience collaborating with delivery platforms (e.g., Uber Eats, DoorDash) for marketing is a plus.
• Strong collaboration skills with data science teams to define and interpret QSR-specific experiments.
• Experience with Retail Media Networks is a plus.
• A strong understanding of BI tools.
• Experience with data cleanrooms is a plus.