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Michael Kors

Manager, Global Brand Marketing Job at Michael Kors in New York

Michael Kors, New York, NY, US

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Who You Are:

As the Manager, Global Brand Marketing, your primary role is to support in the alignment of the global marketing strategy & implementation of global 360 brand campaigns across all regions.

Responsibilities include but are not limited to:

  • Support Director and Senior Manager with Seasonal Global Marketing Strategy
  • Help ensure that all cross functional teams are working together to creative a cohesive presentation and plan for the season
  • Work with the Director on the Development of the Seasonal Brief
  • Help align Global Calendar of business priorities (Product and Campaign Messages)
  • Act as liaison between Business Units and Cross-Functional teams to develop a cohesive seasonal brief that supports business effectively.
  • Align Global Calendar across global merchandising, retail, wholesale, licensing and all marketing channels.
  • Help Lead Regional Support Calendars for all Global Markets
  • Work cross functionally with PR, Social, Creative, Media, and VIP/Influencers to build seasonal Global brief to markets
  • Partner with each regional marketing team to map out their seasonal plans.
  • Guide plans and help foster global alignment whilst supporting localized needs.
  • Oversee Global Customer Activation Process with the Coordinator Partner with key cross functional teams (Creative & Visual Merchandising) to strategize seasonal retail activation approach.
  • Create scalable activation options that support the seasonal brand strategy.
  • Review regional activation plans and provide necessary feedback to foster a consistent global brand message.
  • Oversee GWP Process with the Coordinator
  • Partner with our GWP agency to create yearly GWP assortment and seasonal gifts
  • Ensure all divisions needed are included in the conversation, including design and legal
  • Manage Regional Capsule Process
  • Work directly with regional markets to map out seasonal local capsule needs.
  • Partner with global merchandising team to create curated localized capsules.
  • Partner with Director on marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and Jewelry
  • Ensure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launches
  • Support any licensee local activations to ensure they are on brand and align with overall brand strategy
  • Manage Golf Ambassador relationship
  • Work with design team to ensure bespoke product is designed, fitted, and delivered based on the Ambassador needs
  • Ensure Ambassador contract needs are being met including bonuses, appearances, etc.
  • Help aid in the Coordinator’s development and growth

You’ll Need to Have:

  • Bachelor’s Degree required
  • 4+ years Marketing experience
  • Ability to work in the NYC office 4 days per week
  • Fashion industry experience
  • Strong ability to strategize on a global level
  • Ability to lead and influence cross-functional teams
  • Skilled in speaking in front of large groups, including Executive Leadership

We’d Love to See:

  • Ability to organize, prioritize, and multitask effectively
  • Critical thinking and analytical problem-solving skills
  • Thrive in a fast-paced on-time deliverable environment
  • Creative and proactive communication skills
  • Motivated, enthusiastic, and results-oriented

MK Perks:

  • Generous Paid Time Off & Holiday Schedule
  • Summer Fridays
  • Internal mobility across Versace, Jimmy Choo and Michael Kors
  • Cross-brand Discount
  • Exclusive Employee Sales
  • Fav 5 Cards (MK Discount for friends and family)
  • 401k Match
  • Paid Parental Leave
  • Thrive Wellness Program
  • Commuter Benefits
  • Gym Discounts

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.