Randstad USA is hiring: Onmi Channel Marketing Manager in Parsippany
Randstad USA, Parsippany, NJ, US
Onmi Channel Marketing Manager
Pay Rate: 45-50 per hour
Hybrid - Parsippany, NJ
contract to start
Seeking a highly organized, customer-facing, and data-driven Onmi Channel Marketing Manager to lead the rollout of products and services to distribution and eCommerce channel partners while managing the P&L for eCommerce channels . This role is responsible for ensuring that GAF content is fully optimized across partner digital channels , managing projects related to product and services launches, and driving adoption through training, vendor coordination, and performance analysis .
Key Responsibilities:
Product & Service Rollout:
• Lead product and service launches across distributor and eCommerce channels , ensuring smooth implementation and adoption.
• Develop go-to-market strategies that align with partner requirements, market trends, and financial targets .
• Ensure product content, messaging, and merchandising are effectively deployed across partner platforms to maximize visibility and conversion.
P&L Ownership & eCommerce Growth:
• Own and manage the P&L for eCommerce channels , ensuring revenue and profitability targets are met.
• Analyze sales performance, pricing strategies, and promotional investments to drive growth.
• Optimize profit margins by managing product mix, pricing strategies, and operational costs.
• Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations.
Project & Vendor Management:
• Oversee projects related to channel expansion, content optimization, and new service implementations .
• Work closely with vendors, agencies, and internal teams to execute deliverables on time and within scope.
• Manage timelines, workflows, and resources to ensure seamless execution of initiatives.
Content & Digital Optimization:
• Ensure all GAF product content (descriptions, images, enhanced content, videos, etc.) is fully optimized across distributor and eCommerce platforms.
• Monitor and improve content effectiveness through performance analysis, A/B testing, and SEO best practices .
Training & Partner Enablement:
• Conduct training sessions for distributor staff and eCommerce partners on new programs, product positioning, and digital tools .
• Develop training materials and resources to enhance partner knowledge and engagement.
• Present key product and service updates to internal stakeholders and external partners .
Performance Analysis & Continuous Improvement:
• Assess channel performance using Amazon Seller/Vendor Central, Walmart Connect, and distributor dashboards .
• Track sales, margins, and marketing ROI , adjusting tactics based on performance data to maximize partner success.
• Conduct competitive analysis to refine strategies and maintain GAF’s market leadership.
The ideal candidate is both analytical and strategic , with strong project management skills , the ability to work cross-functionally, and a keen focus on execution, results, and profitability .
Qualifications & Skills:
• 5+ years of channel marketing, product rollout, or distribution marketing experience , preferably in building materials, home improvement, or CPG sectors .
• Strong project management skills , with experience managing cross-functional initiatives and vendor relationships .
• Experience working with distributors, eCommerce marketplaces (Amazon, Walmart), and sales teams .
• Analytical mindset , with expertise in performance tracking, reporting tools, and digital analytics .
• Good communication and presentation skills , with experience training and enabling distributor partners .
• Ability to work in a customer-facing role , managing relationships with key channel partners.
• P&L management experience , with a proven track record of meeting sales, revenue, and profitability targets .
• Highly organized and detail-oriented , capable of juggling multiple initiatives at once.
• Proficiency in Google Sheets, Google Slides, and other Google Workspace tools .