Randstad USA is hiring: Onmi Channel Marketing Manager in Parsippany

Onmi Channel Marketing Manager

Pay Rate: 45-50 per hour

Hybrid - Parsippany, NJ

contract to start

Seeking a highly organized, customer-facing, and data-driven Onmi Channel Marketing Manager to lead the rollout of products and services to distribution and eCommerce channel partners while managing the P&L for eCommerce channels . This role is responsible for ensuring that GAF content is fully optimized across partner digital channels , managing projects related to product and services launches, and driving adoption through training, vendor coordination, and performance analysis .

Key Responsibilities:

Product & Service Rollout:

• Lead product and service launches across distributor and eCommerce channels , ensuring smooth implementation and adoption.

• Develop go-to-market strategies that align with partner requirements, market trends, and financial targets .

• Ensure product content, messaging, and merchandising are effectively deployed across partner platforms to maximize visibility and conversion.

P&L Ownership & eCommerce Growth:

• Own and manage the P&L for eCommerce channels , ensuring revenue and profitability targets are met.

• Analyze sales performance, pricing strategies, and promotional investments to drive growth.

• Optimize profit margins by managing product mix, pricing strategies, and operational costs.

• Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations.

Project & Vendor Management:

• Oversee projects related to channel expansion, content optimization, and new service implementations .

• Work closely with vendors, agencies, and internal teams to execute deliverables on time and within scope.

• Manage timelines, workflows, and resources to ensure seamless execution of initiatives.

Content & Digital Optimization:

• Ensure all GAF product content (descriptions, images, enhanced content, videos, etc.) is fully optimized across distributor and eCommerce platforms.

• Monitor and improve content effectiveness through performance analysis, A/B testing, and SEO best practices .

Training & Partner Enablement:

• Conduct training sessions for distributor staff and eCommerce partners on new programs, product positioning, and digital tools .

• Develop training materials and resources to enhance partner knowledge and engagement.

• Present key product and service updates to internal stakeholders and external partners .

Performance Analysis & Continuous Improvement:

• Assess channel performance using Amazon Seller/Vendor Central, Walmart Connect, and distributor dashboards .

• Track sales, margins, and marketing ROI , adjusting tactics based on performance data to maximize partner success.

• Conduct competitive analysis to refine strategies and maintain GAF’s market leadership.

The ideal candidate is both analytical and strategic , with strong project management skills , the ability to work cross-functionally, and a keen focus on execution, results, and profitability .

Qualifications & Skills:

• 5+ years of channel marketing, product rollout, or distribution marketing experience , preferably in building materials, home improvement, or CPG sectors .

• Strong project management skills , with experience managing cross-functional initiatives and vendor relationships .

• Experience working with distributors, eCommerce marketplaces (Amazon, Walmart), and sales teams .

• Analytical mindset , with expertise in performance tracking, reporting tools, and digital analytics .

• Good communication and presentation skills , with experience training and enabling distributor partners .

• Ability to work in a customer-facing role , managing relationships with key channel partners.

• P&L management experience , with a proven track record of meeting sales, revenue, and profitability targets .

• Highly organized and detail-oriented , capable of juggling multiple initiatives at once.

• Proficiency in Google Sheets, Google Slides, and other Google Workspace tools .