Job Title: Full-Stack Social Media Manager
Location: Los Angeles, CA (hybrid - in person & remote)
About Us:
T — F Studio is a leading online Pilates platform helping people build strength and consistency through a sustainable, results-driven method. Additionally, Tasha Franken is a wellness and lifestyle influencer with a growing personal brand. We seek a Full-Stack Social Media Manager to oversee and execute social strategies for both T — F Studio and Tasha Franken’s personal brand , ensuring viral content, high engagement, and innovative strategies.
Role Overview:
The ideal candidate will develop strategy, shoot/create/edit content and drive audience growth across both brands. This role requires a deep understanding of social media trends, platform algorithms, and high-quality content execution tailored to a wellness, fitness, and lifestyle audience.
Responsibilities:Content Strategy & Growth:
- Develop and execute innovative organic growth strategies across Instagram, TikTok, Youtube, YouTube Shorts, and Pinterest for both T — F Studio and Tasha Franken’s personal brand .
- Stay ahead of trends, algorithm changes, and viral moments to ensure high engagement and growth.
- Plan content pillars and social media calendars aligned with brand goals for both accounts.
Content Creation & Execution:
- Shoot, edit, and produce high-quality short-form video content (Reels, TikToks, YouTube Shorts) featuring Pilates, wellness, and lifestyle content for both brands.
- Oversee and direct content shoots (must be skilled at filming and shooting content).
- Write engaging captions and optimize posts for maximum reach and engagement.
- Maintain brand voice and aesthetics across all platforms, ensuring consistency between T — F Studio and Tasha Franken’s personal brand.
Community & Engagement:
- Engage with the audience through comments, DMs, and community-building efforts across both accounts.
- Manage influencer collaborations, user-generated content, and partnerships.
- Respond quickly to trends with timely and relevant content.
Analytics & Optimization:
- Track and analyze post-performance, engagement, and audience growth for both brands.
- Use insights to refine strategies and optimize future content.
- A/B test different content formats to maximize reach and retention.
Requirements:
- Proven track record of growing social media accounts organically (must provide examples).
- Expertise in video shooting and editing (Adobe Premiere, CapCut, Final Cut Pro, or similar tools).
- Ability to film in person (Los Angeles-based preferred).
- Strong understanding of social media trends, algorithms, and growth tactics .
- Experience with graphic design tools (Canva, Adobe Suite).
- Highly organized, self-motivated, and able to work independently in a fast-paced environment.
- Passion for wellness, fitness, and lifestyle content.
Additional Qualifications:
- Background in influencer marketing, brand partnerships, paid social ads, email marketing .
- Must have a car
Compensation:
Based on experience. Open to full-time/part time or freelance/contract-based agreements to start.
How to Apply:
- Your resume or portfolio showcasing your work.
- Links to social accounts you've managed and grown .
- A short paragraph on why you're the perfect fit for this role.
- Anything else you feel will set you apart from other candidates.
We can’t wait to find the perfect person to take both T — F Studio and Tasha Franken’s brand to the next level!