Amerail Systems Hotel Renovations is hiring: Marketing Assistant/Social Media Co

Amerail Systems, Inc. is a premier nationwide hotel renovation company with over 35 years of industry experience and more than 2400 multi-brand, large-scale projects completed. Our skilled, experienced, and dedicated project managers and crews provide our clients with a higher ROI through value-engineered renovation. We specialize in hotel renovations for major brands including but not limited to Hilton, Marriott, and Wyndham branded properties. The ideal candidate is adaptive and thrives in a collaborative environment, brings fresh ideas to the table, is passionate about the industry and marketing, and is continuously striving to be better. Social Media Duties ● Develop and maintain a monthly social media content calendar (planned one month in advance). ● Schedule content via Hootsuite at least two weeks ahead. ● Post consistently (2x per day, 5 days a week, with additional posts for holidays/events). ● Brainstorm and execute creative social media strategies. ● Design platform-specific graphics and write engaging copy. ● Stay current with trends, holidays, and viral content. ● Film/capture content using a company-provided phone. ● Utilize company calendar to coordinate with project managers to source videos/photos. ● Conduct market/competitor research to refine strategies. ● Analyze performance and recommend improvements. ● Develop and implement strategies to increase engagement and brand awareness. ● Grow social media following and engage with hospitality professionals on LinkedIn. ● Interact with followers and respond to comments on all social platforms ● Interview team members to gather insights for content creation. ● Supply colleagues with pre-written content and copy for their social media pages. ● Create and participate in recorded thought-leadership content on industry topics and discussions. Marketing Assistant Duties ● Support the Marketing Manager in developing overall marketing strategies. ● Research and propose new marketing initiatives. ● Assist in website updates including uploading new photos to blogs and project portfolios. ● Attend and capture/create content at annual company events (Summer Summit & Christmas Party). ● Research and develop content ideas to position Amerail Systems as a thought leader. ● Assist in planning and executing internal team events to enhance company culture. ● Help research and develop monthly blog topics and assist in writing content. ● Manage communications with colleagues, industry professionals, podcasters, publications, and vendors. ● Perform market & competitive research ● Keep marketing materials and projects organized. ● Assist with email marketing and other promotional materials. ● Participate in brainstorming sessions and training opportunities. ● Conduct keyword research for SEO-driven content. ● Collect/curate before, during, and after images of our projects from Procore (our cloud-based construction management software) and add them to labeled folders that can be utilized when creating a new project page on our website. ● Take part in training opportunities that may arise ● Understanding of basic marketing principles ● Strong writing, reading, and communication skills. ● Experience writing engaging, creative, & well-crafted social media copy. ● Understanding of SEO best practices. ● Ability to create platform-specific social media content (including Reels & TikToks). ● Ability to stay on top of current trends within and outside the industry & utilize them to create content ● Adobe Suite preferred). ● Eye for graphic design - able to design with brand standards in mind ● Knowledge of core marketing principles. ● Excellent writing/reading/communication skills Bachelor's degree (or final semester) in Marketing, Communications, Business, Graphic Design, or related field. ○ Experience: 2-4 years managing social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn, X, Reddit). ● Understanding of platform algorithms, trends, and best practices. Proficiency in Google Suite & Microsoft Office. ○ Familiarity with StoryBrand marketing framework. ● Photography, video editing, and Adobe Suite (Photoshop, InDesign, Illustrator) skills. ● Experience writing and sending press releases. ● Knowledge of Procore software. ● A Good wit, sense of humor, and creative mindset ● Knowledge of our brand Paid Holidays ~ Medical insurance ~ Dental insurance ~