Confidential
Head of YouTube Creative & Strategy
About the Company
Rapid-growing media company
Industry
Media Production
Type
Privately Held
Founded
2020
Employees
11-50
About the Role
The Company is seeking a Head of YouTube Creative & Strategy with a strong background in digital video. The successful candidate will be responsible for the development and growth of the company's YouTube channels, with a focus on creating and executing a comprehensive content strategy that not only drives YouTube growth but also directs traffic to the company's website for the conversion of paid products and services. This role requires a creative and strategic thinker who can make data-informed decisions, is adept at audience segmentation and targeting, and has a proven track record of increasing YouTube channel subscribers and revenue. The Head of YouTube Creative & Strategy will also be involved in all stages of the YouTube creative process, from analytics to post-production, and must be able to work in a high-volume video production environment. Applicants for this role at the company should have at least 10 years of digital video creative experience, with a minimum of 5 years in YouTube creative development and 3 years in YouTube post-production. The ideal candidate will have a strong understanding of YouTube analytics, and social platform monetization, and experience in testing and recommending winning video content formats. A background in adult-targeted self-improvement, business, or mindfulness content is a plus. The role demands a perfectionist with high standards, the ability to work independently and remotely, and excellent communication skills to simplify complex data and creative challenges. The Head of YouTube Creative & Strategy will be a key player in the company's mission to help individuals achieve financial freedom and will be expected to embody the values of the Contrarian Creed, which emphasizes critical thinking, integrity, and a commitment to excellence.
Hiring Manager Title
President
Travel Percent
Less than 10%
Functions
Advertising/Media Planning
Business Development
Strategy