Pivot Advising LLC
Director of Digital Marketing/Growth
Pivot Advising LLC, Irvine, California, United States, 92713
Job Title: Director of Marketing & Growth
Location:
In-Office / Hybrid / Remote (Oceanside, CA) Job Type:
Full-time, Permanent Salary:
$120,000 - $160,000 (Depending on experience) About Pivot Advising LLC
At Pivot Advising, we build and operate high-performing e-commerce brands that deliver quality, innovation, and exceptional customer experiences. We are looking for a
strategic and results-driven Director of Marketing & Growth
to lead our
paid media, customer acquisition, and retention efforts . This will be an
individual contributor role to start , with the expectation of
building and leading a marketing team
as the company grows.
Reporting directly to the CEO , this role comes with a
high degree of autonomy
and the expectation to
both drive strategy and execute on key marketing initiatives . This role is based in
Oceanside, CA , with the flexibility to be
in-office, hybrid, or fully remote
for the right candidate. Key Responsibilities
Growth & Strategy
Develop and execute a
comprehensive growth marketing strategy
across paid media, organic channels, and retention marketing. Lead
customer acquisition efforts
through paid advertising, social media, SEO, email, and partnerships. Identify new revenue opportunities and test innovative marketing strategies to scale brand awareness and conversion. Own
marketing KPIs , including CAC, ROAS, LTV, conversion rates, and customer retention metrics. Oversee and optimize
marketing budget allocation
to ensure maximum efficiency and profitability. Provide
regular reports and insights
to the CEO on campaign effectiveness, sales trends, and market opportunities. Define long-term
marketing objectives and roadmap
in alignment with overall business goals. Paid Advertising & Digital Marketing
Develop, manage, and optimize
Facebook/Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads
to drive revenue and brand growth. Implement
A/B testing
on ad creatives, landing pages, and targeting strategies to improve campaign performance. Monitor
ROAS, CTR, CPA, and other key performance metrics , making data-driven decisions to scale campaigns. Lead
retargeting and audience segmentation
strategies to maximize lifetime value and improve conversion rates. Oversee marketing automation and
email marketing initiatives
to improve customer retention and repeat purchase rate. Brand & Community Growth
Lead
social media marketing efforts , including influencer partnerships and UGC-driven campaigns. Work closely with content and creative teams to
develop compelling brand messaging, ad creatives, and landing pages
that align with growth objectives. Identify and manage strategic partnerships to expand brand reach and improve brand equity. Stay ahead of digital marketing trends and new growth opportunities, implementing best practices in performance marketing, CRO, and retention. Leadership & Team Management
Start as an individual contributor , executing hands-on marketing initiatives while laying the groundwork for team expansion. Build, mentor, and manage
a high-performing
digital marketing team
as the company scales. Foster a
data-driven, performance-focused marketing culture , encouraging innovation and accountability. Collaborate with cross-functional teams, including product, operations, and leadership, to ensure marketing efforts align with business goals. Qualifications & Skills
6+ years of experience
in digital marketing, growth strategy, and paid media, with a strong track record of scaling e-commerce brands. Deep expertise in
Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, and Pinterest Ads . Strong understanding of
customer acquisition, conversion rate optimization (CRO), and retention marketing . Strong data-driven mindset : Ability to analyze numbers and identify solutions from data insights; must be highly data-sensitive.
Starting from
key metrics to identify the root causes
of challenges. Providing
performance benchmarks
for evaluation. Consistently applying a
data-first approach
to decision-making.
Experience managing
marketing budgets and forecasting
for revenue growth and profitability. Proficiency in
data analytics, attribution modeling, and marketing performance tracking . Strong leadership skills, with experience
building and managing marketing teams
preferred. Hands-on experience with
Shopify, Klaviyo, Google Analytics, and marketing automation tools . Ability to thrive in a
fast-paced, high-growth environment
with a strong focus on execution. Perks & Benefits
Midday surf breaks
– Our office is just three blocks from the beach, plus an office shower to keep you fresh for the rest of the day. Flexible work options
– Choose between in-office, hybrid, or fully remote work. Family-friendly culture
– No guilt for stepping away for school pickups, doctor appointments, or family emergencies. Fast-tracked career growth
– Make a direct impact and take on leadership opportunities early. Entrepreneurial freedom
– Experiment, take ownership, and innovate—without layers of corporate approval. Tight-knit team environment
– Work with a small, motivated team that values collaboration over competition. Health Insurance, PTO, and 401k matching. Ready to drive the next phase of growth at Pivot Advising LLC? Apply now and help shape the future of our brand.
Location:
In-Office / Hybrid / Remote (Oceanside, CA) Job Type:
Full-time, Permanent Salary:
$120,000 - $160,000 (Depending on experience) About Pivot Advising LLC
At Pivot Advising, we build and operate high-performing e-commerce brands that deliver quality, innovation, and exceptional customer experiences. We are looking for a
strategic and results-driven Director of Marketing & Growth
to lead our
paid media, customer acquisition, and retention efforts . This will be an
individual contributor role to start , with the expectation of
building and leading a marketing team
as the company grows.
Reporting directly to the CEO , this role comes with a
high degree of autonomy
and the expectation to
both drive strategy and execute on key marketing initiatives . This role is based in
Oceanside, CA , with the flexibility to be
in-office, hybrid, or fully remote
for the right candidate. Key Responsibilities
Growth & Strategy
Develop and execute a
comprehensive growth marketing strategy
across paid media, organic channels, and retention marketing. Lead
customer acquisition efforts
through paid advertising, social media, SEO, email, and partnerships. Identify new revenue opportunities and test innovative marketing strategies to scale brand awareness and conversion. Own
marketing KPIs , including CAC, ROAS, LTV, conversion rates, and customer retention metrics. Oversee and optimize
marketing budget allocation
to ensure maximum efficiency and profitability. Provide
regular reports and insights
to the CEO on campaign effectiveness, sales trends, and market opportunities. Define long-term
marketing objectives and roadmap
in alignment with overall business goals. Paid Advertising & Digital Marketing
Develop, manage, and optimize
Facebook/Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads
to drive revenue and brand growth. Implement
A/B testing
on ad creatives, landing pages, and targeting strategies to improve campaign performance. Monitor
ROAS, CTR, CPA, and other key performance metrics , making data-driven decisions to scale campaigns. Lead
retargeting and audience segmentation
strategies to maximize lifetime value and improve conversion rates. Oversee marketing automation and
email marketing initiatives
to improve customer retention and repeat purchase rate. Brand & Community Growth
Lead
social media marketing efforts , including influencer partnerships and UGC-driven campaigns. Work closely with content and creative teams to
develop compelling brand messaging, ad creatives, and landing pages
that align with growth objectives. Identify and manage strategic partnerships to expand brand reach and improve brand equity. Stay ahead of digital marketing trends and new growth opportunities, implementing best practices in performance marketing, CRO, and retention. Leadership & Team Management
Start as an individual contributor , executing hands-on marketing initiatives while laying the groundwork for team expansion. Build, mentor, and manage
a high-performing
digital marketing team
as the company scales. Foster a
data-driven, performance-focused marketing culture , encouraging innovation and accountability. Collaborate with cross-functional teams, including product, operations, and leadership, to ensure marketing efforts align with business goals. Qualifications & Skills
6+ years of experience
in digital marketing, growth strategy, and paid media, with a strong track record of scaling e-commerce brands. Deep expertise in
Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, and Pinterest Ads . Strong understanding of
customer acquisition, conversion rate optimization (CRO), and retention marketing . Strong data-driven mindset : Ability to analyze numbers and identify solutions from data insights; must be highly data-sensitive.
Starting from
key metrics to identify the root causes
of challenges. Providing
performance benchmarks
for evaluation. Consistently applying a
data-first approach
to decision-making.
Experience managing
marketing budgets and forecasting
for revenue growth and profitability. Proficiency in
data analytics, attribution modeling, and marketing performance tracking . Strong leadership skills, with experience
building and managing marketing teams
preferred. Hands-on experience with
Shopify, Klaviyo, Google Analytics, and marketing automation tools . Ability to thrive in a
fast-paced, high-growth environment
with a strong focus on execution. Perks & Benefits
Midday surf breaks
– Our office is just three blocks from the beach, plus an office shower to keep you fresh for the rest of the day. Flexible work options
– Choose between in-office, hybrid, or fully remote work. Family-friendly culture
– No guilt for stepping away for school pickups, doctor appointments, or family emergencies. Fast-tracked career growth
– Make a direct impact and take on leadership opportunities early. Entrepreneurial freedom
– Experiment, take ownership, and innovate—without layers of corporate approval. Tight-knit team environment
– Work with a small, motivated team that values collaboration over competition. Health Insurance, PTO, and 401k matching. Ready to drive the next phase of growth at Pivot Advising LLC? Apply now and help shape the future of our brand.