Vice President of Marketing Strategy

Vice President of Marketing Strategy About the Company An innovative provider of CBD-infused beverages, committed to delivering exceptional products in the health and wellness sector. Industry Food and Beverage Services Type Privately Held Founded 2023 Employees 11-50 About the Role We are on the lookout for a dynamic VP of Marketing Strategy to spearhead our comprehensive, data-driven marketing initiatives aimed at driving business growth. This key role is focused on harmonizing brand storytelling with performance marketing while optimizing budget strategies and nurturing a high-performing marketing team. If you have a robust background in 360 marketing, particularly in scaling DTC and retail brands within CPG, beverages, wellness, or functional products, we want to hear from you! The VP of Marketing Strategy will oversee all facets of marketing, including SEO, PR, influencer collaborations, content creation, and performance media strategies, while also managing P&L, establishing KPIs, and ensuring cross-functional alignment with inventory and supply chain planning. Key Qualifications: Minimum of 8 years of marketing experience, with significant expertise in brand development, digital marketing, customer acquisition, retention, and creative leadership. Proficient with tools such as Shopify Plus, Klaviyo, MTA software, GA4, and Excel/Google Sheets. Strong leadership qualities with excellent communication, relationship-building, and presentation skills. A track record of mentorship and managing high-performing teams. Experience in the beverage, CPG, or cannabis sectors is advantageous. Ability to thrive in a fast-paced, high-growth startup environment. Effective problem-solving skills, conflict resolution capabilities, and strong English communication skills. Join us in shaping the future of our brand and making a significant impact in the industry! Hiring Managers Titles Director of People; CEO Travel Percent Less than 10% Functions Marketing