Confidential
Vice President of Marketing
About the Company
Innovative provider of CBD-infused beverages
Industry
Food and Beverage Services
Type
Privately Held
Founded
2023
Employees
11-50
About the Role
The Company is seeking a VP of Marketing to lead the development and execution of a comprehensive, data-driven marketing strategy that supports business goals and revenue growth. The successful candidate will be responsible for ensuring the seamless integration of brand storytelling with performance marketing, optimizing budget allocation, and developing a high-performing marketing team. This role demands an expert in 360 marketing, with a proven track record in scaling DTC and retail brands, particularly in the CPG, beverage, wellness, or functional products sectors. The VP of Marketing will oversee all marketing initiatives, including SEO, PR, influencer partnerships, content marketing, and performance media strategies, and will be tasked with P&L management, KPI establishment, and cross-functional collaboration to align marketing efforts with inventory planning and supply chain management. Applicants for the VP of Marketing position at the company should have a minimum of 8 years' marketing experience, with a strong background in brand building, digital marketing, acquisition, retention, and creative direction. Technical expertise in tools such as Shopify Plus, Klaviyo, MTA software, GA4, and Excel/Google Sheets is essential. The role requires a leader with excellent relationship-building, communication, and presentation skills, as well as the ability to mentor and manage a high-performing marketing team. Experience in the beverage, CPG, or cannabis industries is a plus, and the ideal candidate will have a proven ability to thrive in a fast-paced, high-growth startup environment. Responsibilities also include conflict resolution, problem-solving, and the ability to effectively communicate in English.
Hiring Managers Titles
Director of People; CEO
Travel Percent
Less than 10%
Functions
Marketing