Marketing Specialist Job at DMG Worldwide Inc in Atlanta

Salary: Salary Range: $45.000 - $55,000 per year

Company Information:

DMG CPAs is a well-established, mid-sized accounting firm based in Atlanta that specializes in providing a comprehensive range of financial services including accounting, tax preparation & planning, Tax Resolution, and Fractional CFO, Advisory services, and business consulting. As part of our strategic growth plans, We are seeking a motivated and detail-oriented Marketing Specialist to join our growing marketing team.

Basic Function and Scope of Responsibilities:

In this role, you will support ongoing marketing initiatives while also contributing to the development and execution of marketing strategies. Overall responsibilities include managing social media content, updating the website, executing email marketing, coordinating digital and print campaigns, and assisting with event planning. The ideal candidate is organized, analytical, and a team player with strong storytelling skills and a creative approach to problem-solving.

Key Responsibilities:

• Content Creation: Assist in general content creation including but not limited to blogs, ad copy, marketing collateral and other branding and promotional content.
• Social Media:Assist in managing and maintaining social media accounts across multiple platforms with consistent posting schedules, engaging content and active social listening.
• Graphic Design:Produce, edit and update graphic design content such as flyers, postcards, brochures, booklets, infographics, print materials and more.
• Website Editing: Support website edits and updates, content management and optimization in accordance with SEO and ADA/WCAG best practices.
• Event Planning: Assist in external event and trade show planning prior to and during events, including but not limited to, coordinating with vendors, program scheduling, event set up and networking.
• Analytics & Reporting:Track and analyze marketing metrics and KPIs with action plans to improve future campaigns, initiatives, and strategies. Continually research and utilize industry data, trends and insights.
• General Support: Support marketing day-to-day operations such as preparing and presenting presentations to management and shareholders, initial outreach, email marketing campaigns, and more.

Skills Required and Qualifications:

• Previous experience in business to business sales or sales coordination
• Experienced with the Microsoft Office Suite program with an emphasis on Excel
• Experienced in data analysis and reporting
• Outstanding interpersonal and communications skills
• Strong writing/editing/proofreading skills
• Excellent computer and communications skills
• Outstanding organization characteristic.
• Self-motivated and self-sufficient with the ability to work independently and successfully prioritize and problem solve
• Experience and working knowledge of PowerPoint, Microsoft Office Suite 365, Adobe Suite
• Email Marketing experience
• Social Media Marketing Experience
• Event Planning experience
• Graphic Design experience

MINIMUM REQUIREMENTS:

• Bachelors degree in Marketing, Communications, Graphic Design, or similar field preferred.
• Minimum of 1-2 years of experience in a marketing or related role. B2B and/or financial industries experience is a plus.
• Strong written and verbal communication skills.
• Proficiency in social media platforms such as Meta, LinkedIn and etc.
• Proficient in Google and/or Microsoft product suites.
• Proficient in design software such as Canva, Adobe Creative Suite or similar.
• Basic knowledge of CRM software and marketing automation tools.
• Understanding of digital marketing tools like Google Analytics, Google Ads, or etc.
• Content creation, copywriting experience.
• Detail oriented with a strong eye for design and brand standards.
• Basic website editing and SEO experience. Basic knowledge of HTML/CSS and WordPress or similar website building platforms is a plus.
• Strong collaborator with great organizational skills.
• Ability to multitask and meet strict deadlines.
• Knowledge and experience with ActiveDemand marketing automation tool a plus
• Knowledge of Google Ads and SEO experience
• Knowledge of Pipedrive CRM a plus
• Knowledge of managing mobile app a plus.

What We Offer:

Salary Range: $45.000 - $55,000 per year

• Competitive salary and performance-based incentives.
• Comprehensive benefits package includes health, vision, and dental insurance.
• Opportunities for professional development and advancement.
• A collaborative work environment that fosters innovation and creativity.

Benefits:

Dental and Visioninsurance

Health insurance

• Paid life Insurance
• 401K
• 401K Company Match (4%)
• Paid Parking
• Generous paid time off plan

We are an equal opportunity employer. Drug and background tests may be required