Rankings.io is hiring: SEO Specialist - Off-Page in Saint Louis
Rankings.io, Saint Louis, MO, US
Job Description
The SEO Specialist works with a small elite team of dynamic, creative professionals to brainstorm, plan, and build high-value backlinks and content for our website in original, clever, and inventive ways. This role is perfect for someone who’s a great networker, has a keen eye for detail, and has their finger on the pulse of SEO best practices. Must have experience with digital PR and backlinking, a passion for establishing strong relationships with web-property owners/managers, a natural curiosity for website optimization, the ability to partner with content marketing to drive content growth, and a knack for being proactive in pursuing growth opportunities.
Responsibilites:
- Backlink Strategy & Execution:
- Develop effective backlink acquisition strategies to improve domain authority/organic rankings.
- Execute link prospecting to secure high-quality, relevant backlinks from authoritative websites.
- Monitor existing backlinks to ensure quality and relevance over time.
- Analyze competitors' backlink profiles to identify opportunities for link-building campaigns.
- Digital PR Campaigns:
- Craft compelling Digital PR campaigns that align with the brand and resonate with our audience.
- Maintain relationships with journalists, bloggers, and influencers to earn editorial placements.
- Pitch creative/newsworthy content ideas to media outlets to generate earned media coverage.
- Collaborate with the team to develop link-worthy assets (i.e. reports, infographics, etc.).
- Content Creation:
- Optimize existing content to improve our content’s ranking in search engines
- Build new, keyword-targeted copy content, as needed in WordPress
- Use SEO tools to identify search trends and key phrases
- Create custom graphics and enhance images for landing pages and blog posts
- Utilize On-page/technical SEO to maximize our copy’s reach (i.e. internal linking, metadata, etc.)
- Maintain editorial calendars to keep the team on track
- Performance Analysis & Reporting:
- Report on the success of backlink and Digital PR campaigns, using tools like Ahrefs and SEMrush
- Provide insights/recommendations based on campaign performance to improve results
Stay up-to-date with the latest SEO trends, algorithm updates, and best practices
Requirements
- 1-2+ years experience doing SEO work for in-house or an agency
- 2+ years of experience in linkbuilding and digital PR
- Expert knowledge in linkbuilding CRMs like Buzzstream or Pitchbox
- Expert knowledge of SEO tools like Ahrefs, SEMRush, and Google Search Console
- Expert knowledge of WordPress
- Desire to lead the linkbuilding strategy
- Excellent writing, editing, and proofreading skills
- Knowledge of building link-worthy content
- Knowledge of HTML and CSS
- Experience in the legal vertical
- SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)
- Advanced technical SEO experience is a plus
Benefits
- Starting from $55,000
- Work remotely from home
- Unlimited PTO
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)