Marketing & Events Specialist

Position overview: The Marketing & Events Specialist is responsible for the planning, execution, and coordination of all logistics for external marketing events, including trade shows and customer events. Essential duties: · Plan, execute, and coordinate all logistics for marketing events, including trade shows and customer events. · Coordinate with vendors, suppliers, and internal teams to ensure smooth event operations. · Monitor industry trends, competitor activities, and emerging event technology to suggest innovative ideas and enhance customer experiences. · Maintain and update inventory of trade show booth assets with external vendor. · Continually seek new campaigns and marketing material ideas and provide recommendations to marketing leadership. · Positively promote the name, image, and reputation of BOMAG within the customer base as well as internally with employees and vendors in conformity with established guidelines. · Develop and produce trade show materials for special promotions, including pop-up banners, campaign signage and other graphics as needed. · Organize and track lead gathering campaigns during trade shows and events and then execute follow-up email campaigns to nurture leads. · Write and maintain a detailed and robust SOP for correct execution of BOMAG Americas trade shows. · Contribute to existing programs while assisting with developing new initiatives aligned with company goals and brand strategy within the BOMAG Americas region. · Travel 25-30% (during tradeshow season). · Performs other duties as assigned. Required skills: · Must be an organized multitasker and be able to handle many diverse projects simultaneously and meet tight deadlines. · Excellent presentation skills · Exceptional time management and organizational skills · A keen eye for details Required experience: · A degree in marketing, event planning, communications or business is preferred with a minimum of 3 years' experience in marketing and event coordination. · Sound knowledge of marketing tools, techniques, and best practices · Experience of organizing marketing campaigns · Experience with web analytics tools and MS Excel, MS PowerPoint, and other MS Office programs · Experience with Adobe Creative Suite and basic graphic skills Compensation details: 65000-80000 Yearly Salary PIdad8258bc0f7-29400-37023469