Job Description
What we’re looking for...
The Creative Director at West Edge drives the vision and execution of innovative, impactful creative solutions across print, digital, and mixed-media platforms. They lead and inspire a team of talented professionals, ensuring exceptional quality and strategic alignment with client goals while fostering collaboration and innovation. With a passion for creative excellence and a client-focused approach, the Creative Director plays a key role in shaping both agency success and client satisfaction.
What does a Creative Director do?
Defines the creative vision: Sets the strategic and creative direction for brands, campaigns, and marketing messages across print, digital, and mixed-media projects.
Ensures cohesive branding: Maintains a seamless look and feel across all touchpoints, aligning with brand standards while adapting messaging for diverse platforms and audiences.
Manages budgets and timelines: Collaborates with the Project Management team to set realistic budgets and schedules, ensuring goals are met within scope.
Leads the creative team: Inspires and guides a team of creative professionals, fostering collaboration, innovation, and excellence. Builds and manages teams of full-time and freelance Copywriters, Designers, Videographers, and more.
Engages with clients: Leads client-facing discussions on creative strategies and deliverables, advocating for concepts and ensuring alignment with client objectives.
Maintains quality control: Oversees cross-department standards for technical execution, environmental display, and platform-specific needs.
Drives innovation: Explores new creative tools and techniques to enhance team capabilities and drive success.
Sets goals and metrics: Establishes and monitors annual and quarterly departmental goals, tracking progress and performance.
Provides mentorship and training: Equips the team with tools, training, and guidance to excel in their roles, fostering an inclusive and supportive environment.
Collaborates across departments: Works with other department directors to ensure agency cohesion and alignment on strategies and objectives.
Experience
5 to 10 years in creative or marketing roles, with a proven ability to lead teams, present ideas, and articulate a compelling vision.
Brings a holistic understanding of the creative process, with strong skills in copywriting, design, and brand strategy. Experience with WordPress, UX/UI principles, and coding basics (HTML, CSS, JavaScript) is a plus.
Excels at building and maintaining client relationships, effectively communicating creative strategies and solutions.
Combines creative expertise with strategic planning, ensuring alignment with business objectives.
Manages departmental budgets, tracks profitability, and sets measurable goals for growth and success.