Social Media Manager Job at Butterfly Effects in Deerfield Beach

Position Overview:
Butterfly Effects is seeking a detail-oriented and results-driven Social Media Manager to
oversee the production, launch, and performance analysis of all social media content. This
individual will play a critical role in executing the annual marketing plan, managing tactical
campaigns, and ensuring projects are delivered on time and within budget. Acting as a
social media traffic manager, this person will monitor the performance of paid search, paid
social, sponsored ads, embedded sponsored ads, and display ads to optimize lead
generation efforts.
The ideal candidate will thrive in a fast-paced, collaborative environment, working closely
with the Creative Content Manager and Marketing Manager to align creative executions
with strategic goals.
KEY RESPONSIBILITIES:
Social Media Project Management:
• Manage the production schedule for all social media content, ensuring timely
and efficient execution of campaigns.
• Oversee the launch of social media content, including scheduling, posting, and
optimizing across platforms.
• Collaborate with the Creative Content Manager to ensure all content aligns with
brand standards and campaign objectives.
Campaign Execution and Analysis:
• Monitor and manage paid search, paid social ads, display ads, and sponsored
ads, ensuring optimal performance and return on investment.
• Analyze social media campaign performance, providing insights and
recommendations to improve engagement and lead generation.
• Maintain dashboards and reporting tools to track key performance indicators
(KPIs) and share results with the marketing team.
Marketing Plan Execution:
• Execute the annual marketing plan's tactical components, ensuring timely
delivery and adherence to budget.
• Coordinate cross-functional teams and external vendors to achieve campaign
goals.
• Serve as a key point of contact for all social media-related activities and project
updates.
Strategic Collaboration:
• Work closely with the Marketing Manager to ensure campaigns align with overall
marketing strategies and business objectives.
• Support the development of nimble and responsive strategies to drive client
leads and optimize marketing spend.
• Act as a liaison between creative and marketing teams, ensuring alignment and
smooth workflows.
SKILLS AND QUALIFICATIONS
Education: Bachelor's degree in Marketing, Communications, Digital Media, or a
related field (preferred).
Experience:
• 3+ years of experience in social media management, project management, or
digital marketing.
• Proven track record of managing social media campaigns, from production to
launch and performance analysis.
Technical Skills:
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social)
and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Familiarity with paid search, display ads, and social advertising platforms (e.g.,
Google Ads, Meta Ads Manager, LinkedIn Ads).
• Basic understanding of creative production processes, including video and
graphic content creation.
Core Competencies:
• Exceptional organizational and time management skills with the ability to
manage multiple projects simultaneously.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and collaboration skills, with experience working
across departments and with external vendors.
• Detail-oriented and proactive in identifying and solving problems.
PREFERRED SKILLS
• Familiarity with ABA therapy services or healthcare marketing is a plus.
• Experience using marketing automation platforms like HubSpot, Salesforce,
Airtable or similar.
• Knowledge of SEO best practices and website management tools such as
WordPress or similar CMS platforms.
Additional Information:
Join Butterfly Effects and be part of a team that values creativity, collaboration, and
innovation. If you're passionate about creating impactful digital experiences and driving
business growth through creative excellence, we encourage you to apply.
Company Overview:
Butterfly Effects is a leading provider of Applied Behavior Analysis (ABA) therapy services, with 12
centers nationwide and in-home services for over 2,100 clients. It offers essential services for
parents navigating the challenges of a child's Autism diagnosis and serves as a critical resource
for physicians making referrals. Our mission is to make a socially meaningful change in the
lives of children and families