24 Seven Talent
VP of Brand Marketing (fashion)-LA
24 Seven Talent, Los Angeles, California, United States, 90079
This is NOT AN ECOMM ROLE, it's a BRAND MARKETING role with some knowledge of Ecomm/Digital.
Our client is a very high end women's apparel brand in LA and they are seeking a strong VP of Marketing & Ecommerce. This person must live in LA, a VP of Brand Marketing and Ecommerce now with a high end fashion brand or prestige beauty brand. No exceptions!
Vice President, Marketing & Ecommerce We are seeking a dynamic and innovative Vice President of Marketing to lead our marketing efforts across digital, eCommerce, and brand strategy. The ideal candidate will be a results-driven leader with deep expertise in driving brand growth, digital marketing strategies, and eCommerce performance in a fast-paced environment.
This role will require a strategic thinker, hands-on execution, and a proven track record of building and scaling high-impact marketing initiatives that align with business objectives. Most importantly be the brands voice/storyteller. Branding the most important! Digital Marketing Strategy & Execution
• Develop and implement a comprehensive digital marketing strategy that aligns with the company's overall business goals. • Lead all digital channels including SEO, SEM, display advertising, social media, email marketing, and content marketing. • Oversee the development of the digital marketing roadmap, ensuring that initiatives deliver measurable ROI and meet growth targets. • Utilize data and analytics to track performance, optimize campaigns, and enhance digital customer experiences across web and mobile platforms.
Ecommerce Leadership
• Drive the growth and optimization of the company's eCommerce channels (website, online marketplaces, etc.), ensuring a seamless and user-friendly customer experience. • Develop and execute strategies to drive conversions, improve customer retention, and increase customer lifetime value. • Lead initiatives that enhance the online purchasing journey, from product discovery to post-purchase engagement. • Collaborate closely with the sales, operations, and product teams to drive eCommerce revenue and profitability.
Brand Strategy and Management - MOST IMPORTANT
• Define and execute the company's brand strategy across all channels, ensuring consistent messaging and positioning. • Oversee brand development, storytelling, and visual identity, ensuring alignment with the company's mission, vision, and values. • Ensure the brand resonates with target audiences and drives loyalty and awareness. • Manage public relations, influencer marketing, and thought leadership programs to further elevate the brand presence.
Team Leadership & Development
• Lead, mentor, and develop a high-performing marketing team across digital, eCommerce, and brand functions. • Foster a collaborative, innovative, and results-oriented culture within the marketing team. • Set clear objectives and KPIs for the team, ensuring alignment with business goals and consistent performance.
Cross-Functional Collaboration
• Work closely with other senior leaders (Product, Sales, Technology, etc.) to ensure marketing strategies are aligned with the overall business strategy. • Leverage customer insights, market research, and competitive analysis to inform decisions and refine marketing efforts. • Drive alignment across all departments to ensure cohesive messaging and effective go-to-market execution. • Budgeting & Reporting • Develop and manage the marketing budget, ensuring resources are allocated efficiently to maximize impact. • Track and report on key performance indicators (KPIs) and marketing ROI to the executive team. • Use data-driven insights to continuously refine strategies and make informed decisions.
Qualifications:
• Must have minimum 15 years of Marketing experience, with a high end fashion brand or prestige beauty brand • MUST live in LA. This role is 4 days on site. • Must have deep understanding and knowhow to build brand strategies and drive brand awareness. • Must have deep understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, and content marketing • Must have extensive experience in eCommerce platforms and best practices for online retail • Must have proven track record of driving significant online sales growth and customer engagement • Must have strong analytical skills with the ability to interpret complex data and make data-driven decisions • Must have excellent leadership and team management abilities • Must have excellent communication and stakeholder management skills • Must have proficiency in digital marketing tools and platforms
Our client is a very high end women's apparel brand in LA and they are seeking a strong VP of Marketing & Ecommerce. This person must live in LA, a VP of Brand Marketing and Ecommerce now with a high end fashion brand or prestige beauty brand. No exceptions!
Vice President, Marketing & Ecommerce We are seeking a dynamic and innovative Vice President of Marketing to lead our marketing efforts across digital, eCommerce, and brand strategy. The ideal candidate will be a results-driven leader with deep expertise in driving brand growth, digital marketing strategies, and eCommerce performance in a fast-paced environment.
This role will require a strategic thinker, hands-on execution, and a proven track record of building and scaling high-impact marketing initiatives that align with business objectives. Most importantly be the brands voice/storyteller. Branding the most important! Digital Marketing Strategy & Execution
• Develop and implement a comprehensive digital marketing strategy that aligns with the company's overall business goals. • Lead all digital channels including SEO, SEM, display advertising, social media, email marketing, and content marketing. • Oversee the development of the digital marketing roadmap, ensuring that initiatives deliver measurable ROI and meet growth targets. • Utilize data and analytics to track performance, optimize campaigns, and enhance digital customer experiences across web and mobile platforms.
Ecommerce Leadership
• Drive the growth and optimization of the company's eCommerce channels (website, online marketplaces, etc.), ensuring a seamless and user-friendly customer experience. • Develop and execute strategies to drive conversions, improve customer retention, and increase customer lifetime value. • Lead initiatives that enhance the online purchasing journey, from product discovery to post-purchase engagement. • Collaborate closely with the sales, operations, and product teams to drive eCommerce revenue and profitability.
Brand Strategy and Management - MOST IMPORTANT
• Define and execute the company's brand strategy across all channels, ensuring consistent messaging and positioning. • Oversee brand development, storytelling, and visual identity, ensuring alignment with the company's mission, vision, and values. • Ensure the brand resonates with target audiences and drives loyalty and awareness. • Manage public relations, influencer marketing, and thought leadership programs to further elevate the brand presence.
Team Leadership & Development
• Lead, mentor, and develop a high-performing marketing team across digital, eCommerce, and brand functions. • Foster a collaborative, innovative, and results-oriented culture within the marketing team. • Set clear objectives and KPIs for the team, ensuring alignment with business goals and consistent performance.
Cross-Functional Collaboration
• Work closely with other senior leaders (Product, Sales, Technology, etc.) to ensure marketing strategies are aligned with the overall business strategy. • Leverage customer insights, market research, and competitive analysis to inform decisions and refine marketing efforts. • Drive alignment across all departments to ensure cohesive messaging and effective go-to-market execution. • Budgeting & Reporting • Develop and manage the marketing budget, ensuring resources are allocated efficiently to maximize impact. • Track and report on key performance indicators (KPIs) and marketing ROI to the executive team. • Use data-driven insights to continuously refine strategies and make informed decisions.
Qualifications:
• Must have minimum 15 years of Marketing experience, with a high end fashion brand or prestige beauty brand • MUST live in LA. This role is 4 days on site. • Must have deep understanding and knowhow to build brand strategies and drive brand awareness. • Must have deep understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, and content marketing • Must have extensive experience in eCommerce platforms and best practices for online retail • Must have proven track record of driving significant online sales growth and customer engagement • Must have strong analytical skills with the ability to interpret complex data and make data-driven decisions • Must have excellent leadership and team management abilities • Must have excellent communication and stakeholder management skills • Must have proficiency in digital marketing tools and platforms