PERK Social Media is hiring: Social Media Manager in New Orleans

PERK Social Media is looking for an experienced Social Media Account Manager who is passionate about crafting high-impact social media strategies and creating standout content for our clients.

Who We’re Looking For:

The best fit for this position is someone who:

• Thinks innovatively, adapts quickly, and thrives in problem-solving.
• Loves social media, is creative and organized, and enjoys collaborating with a fun team!
• Has 3-5 years of professional social media management experience—as a freelancer, at an agency, or with a business/organization.
• Is confident in strategic decision-making to meet a client’s marketing goals.
• Is not afraid to "go big" with creative ideas.
• Knows how to plan and create outstanding social media content that stops the scroll.
• Is excellent at capturing high-quality photos and videos using a phone/camera.
• Is comfortable traveling locally to create content wherever needed in the Greater New Orleans area (GNO).
• Can confidently lead on-site social media content sessions, guiding clients with expertise.
• Knows how to write compelling copy that engages, educates, and entertains.
• Can efficiently plan and build content calendars for seamless posting.
• Understands how to capture and maintain a brand’s voice while fostering engagement.
• Knows how to analyze social media performance metrics, adjusting strategy for continued growth.
• Always stays ahead of new social media skills, trends, and tools to improve execution.

Additional Skills & Things We Value:

• Assertive, but in a way that lifts up your PERK teammates.
• Friendly and positive—unless it’s hot as hell outside, then we get it.
• A deep understanding of modern social media strategy, including TikTok, Instagram, Facebook, Twitter, LinkedIn, and beyond.
• Creative AF—but also fear no spreadsheet.
• Loves analyzing high-performing social media accounts for inspiration.
• Brings new ideas to the table—and gets fired up to bring them to life.
• Pays attention to news, trends, and events that matter to clients' audiences.
• Experience with Sprout Social, Google Suite, Canva, and other social media tools.
• Strong self-management and project management skills.
• Can prioritize urgent tasks over long-term ones—because you know the difference between a social media crisis and a caption that can wait.
• Detail-oriented—because the little things matter.

What You’ll Be Doing (Workload Breakdown)

As a Social Media Manager, you’ll be responsible for managing 4 to 6 clients' social media accounts, handling everything from strategy to execution. Here’s how your workload will be divided:

Strategy & Organization (20%)

• Develop and implement strategic social media plans tailored to each client’s goals.
• Ensure all client social media channels are fully optimized and consistently updated.
• Maintain organized Google Drive folders with all content, planning documents, and reports.
• Build and manage a content library to streamline content reuse.
• Plan and structure content calendars in Google Sheets, ensuring timely approvals.
• Use Sprout Social to schedule content and maintain a structured posting cadence.

Client Communication & Relationship Management (15%)

• Regularly communicate with clients to understand their business needs and goals.
• Keep clients informed on content strategy, performance, and new opportunities.
• Stay organized and proactive in managing check-ins and planning discussions.

Content Creation (35%)

• Generate fresh, timely, and creative content ideas that resonate with audiences.
• Plan and execute photo and video shoots with clients.
• Design graphics, collaborate with influencers, and strategize creative elements.
• Ensure all content meets PERK’s high-quality standards for performance and engagement.

Copywriting (10%)

• Craft engaging social media copy that tells a compelling story.
• Know when to use (or avoid) emojis, hashtags, and casual language to fit each brand’s tone.
• Adapt writing style to match each client’s brand voice and audience expectations.

Engagement & Community Management (10%)

• Use Sprout Social and other tools to monitor DMs, comments, and interactions.
• Ensure quick and thoughtful responses to all customer inquiries and social mentions.
• Strengthen relationships by engaging with followers and key audience members.

Reporting & Analytics (5%)

• Generate social media performance reports using Sprout Social.
• Analyze what’s working and what’s not to refine strategy.
• Identify opportunities to repeat high-performing content and improve weaker posts.

Team Collaboration (5%)

• Participate in team brainstorms to develop creative campaigns for clients.
• Collaborate with other PERK team members to enhance overall content strategy.