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PERK Social Media

PERK Social Media is hiring: Social Media Manager in New Orleans

PERK Social Media, New Orleans, LA, US

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Job Description

Job Description

PERK Social Media is looking for an experienced Social Media Account Manager who is passionate about crafting high-impact social media strategies and creating standout content for our clients.

 

Who We’re Looking For:

 

The best fit for this position is someone who:

 

  • Thinks innovatively, adapts quickly, and thrives in problem-solving.
  • Loves social media, is creative and organized, and enjoys collaborating with a fun team!
  • Has 3-5 years of professional social media management experience—as a freelancer, at an agency, or with a business/organization.
  • Is confident in strategic decision-making to meet a client’s marketing goals.
  • Is not afraid to "go big" with creative ideas.
  • Knows how to plan and create outstanding social media content that stops the scroll.
  • Is excellent at capturing high-quality photos and videos using a phone/camera.
  • Is comfortable traveling locally to create content wherever needed in the Greater New Orleans area (GNO).
  • Can confidently lead on-site social media content sessions, guiding clients with expertise.
  • Knows how to write compelling copy that engages, educates, and entertains.
  • Can efficiently plan and build content calendars for seamless posting.
  • Understands how to capture and maintain a brand’s voice while fostering engagement.
  • Knows how to analyze social media performance metrics, adjusting strategy for continued growth.
  • Always stays ahead of new social media skills, trends, and tools to improve execution.

 

Additional Skills & Things We Value:

 

  • Assertive, but in a way that lifts up your PERK teammates.
  • Friendly and positive—unless it’s hot as hell outside, then we get it.
  • A deep understanding of modern social media strategy, including TikTok, Instagram, Facebook, Twitter, LinkedIn, and beyond.
  • Creative AF—but also fear no spreadsheet.
  • Loves analyzing high-performing social media accounts for inspiration.
  • Brings new ideas to the table—and gets fired up to bring them to life.
  • Pays attention to news, trends, and events that matter to clients' audiences.
  • Experience with Sprout Social, Google Suite, Canva, and other social media tools.
  • Strong self-management and project management skills.
  • Can prioritize urgent tasks over long-term ones—because you know the difference between a social media crisis and a caption that can wait.
  • Detail-oriented—because the little things matter.

 

What You’ll Be Doing (Workload Breakdown)

 

As a Social Media Manager, you’ll be responsible for managing 4 to 6 clients' social media accounts, handling everything from strategy to execution. Here’s how your workload will be divided:

 

Strategy & Organization (20%)

 

  • Develop and implement strategic social media plans tailored to each client’s goals.
  • Ensure all client social media channels are fully optimized and consistently updated.
  • Maintain organized Google Drive folders with all content, planning documents, and reports.
  • Build and manage a content library to streamline content reuse.
  • Plan and structure content calendars in Google Sheets, ensuring timely approvals.
  • Use Sprout Social to schedule content and maintain a structured posting cadence.

 

Client Communication & Relationship Management (15%)

  • Regularly communicate with clients to understand their business needs and goals.
  • Keep clients informed on content strategy, performance, and new opportunities.
  • Stay organized and proactive in managing check-ins and planning discussions.

 

Content Creation (35%)

  • Generate fresh, timely, and creative content ideas that resonate with audiences.
  • Plan and execute photo and video shoots with clients.
  • Design graphics, collaborate with influencers, and strategize creative elements.
  • Ensure all content meets PERK’s high-quality standards for performance and engagement.

 

Copywriting (10%)

  • Craft engaging social media copy that tells a compelling story.
  • Know when to use (or avoid) emojis, hashtags, and casual language to fit each brand’s tone.
  • Adapt writing style to match each client’s brand voice and audience expectations.

 

Engagement & Community Management (10%)

  • Use Sprout Social and other tools to monitor DMs, comments, and interactions.
  • Ensure quick and thoughtful responses to all customer inquiries and social mentions.
  • Strengthen relationships by engaging with followers and key audience members.

 

Reporting & Analytics (5%)

  • Generate social media performance reports using Sprout Social.
  • Analyze what’s working and what’s not to refine strategy.
  • Identify opportunities to repeat high-performing content and improve weaker posts.

 

Team Collaboration (5%)

  • Participate in team brainstorms to develop creative campaigns for clients.
  • Collaborate with other PERK team members to enhance overall content strategy.