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Soliant

Sr. Marketing Specialist, Brand Marketing Job at Soliant in Tampa

Soliant, Tampa, FL, US

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Role Summary:  

The Sr. Marketing Specialist leads the strategic direction for their assigned brand(s), ensuring collaboration across business teams and performance marketing. They own brand KPIs and play a pivotal role in integrating recruiter feedback into overarching strategies to ensure alignment and performance. 

Core Responsibilities:  

  • Develop and own the brand strategy for assigned brand(s), ensuring alignment with business objectives and performance goals. 
  • Monitor and report on brand KPIs, making strategic recommendations to improve performance. 
  • Act as the primary liaison between business units and the performance marketing team to ensure cohesive execution of initiatives. 
  • Collaborate with recruiters to ensure follow-up on digital leads and maintain accountability. 
  • Regularly gather and analyze feedback from recruiters about lead quality and integrate insights into brand strategies. 
  • Share lead quality insights with the performance marketing team to refine targeting and enhance campaign outcomes. 
  • Oversee and guide team members (Specialists or Coordinators) in executing brand strategies and initiatives. 
  • Present brand performance updates to senior leadership and drive innovation by identifying trends and opportunities. 

Level Expectations:  

  • Operates at a strategic level, focusing on big-picture brand performance and team leadership. 
  • Makes independent decisions on brand strategy with minimal oversight. 
  • Provides mentorship, feedback, and guidance to direct reports. 

Qualifications:  

  • Bachelor’s degree required.
  • 4-6 years of work experience in a marketing specific role.
  • Extremely strong verbal and written communication skills.
  • Advanced in Microsoft Word, Excel and PowerPoint. 
  • Advanced in Adobe InDesign and/or Adobe Photoshop. 
  • Proficient in Google Analytics and Google AdWords. 
  • Experience with Wordpress, or a similar CMS. 
  • Proficient across all paid search channels, most importantly LinkedIn and Facebook. 
  • Strong multi-tasking and project management capabilities.
  • Successful in a high-pressure, deadline-driven environment.
  • Comfortable in an open, shared workspace. 

 

Why Join Us? 

  • Competitive salary and benefits package. 
  • Opportunity to make a significant impact on a growing organization. 
  • Work in a collaborative, innovative environment with a passionate team. 
  • Be part of an industry-leading company that values creativity and results. 

 

About Soliant Health:  

Soliant Health is a leader in connecting specialized healthcare and education professionals to 

career opportunities across the country. Our mission is to support healthcare providers and 

organizations by delivering exceptional staffing solutions that make a difference in patient care. 

Join us and contribute to a growing organization that values innovation, collaboration, and impact. 

Soliant Health is an equal-opportunity employer and welcomes applications from all qualified 

individuals. We celebrate diversity and are committed to creating an inclusive environment for all employees.