Role Summary:
The Sr. Marketing Specialist leads the strategic direction for their assigned brand(s), ensuring collaboration across business teams and performance marketing. They own brand KPIs and play a pivotal role in integrating recruiter feedback into overarching strategies to ensure alignment and performance.
Core Responsibilities:
- Develop and own the brand strategy for assigned brand(s), ensuring alignment with business objectives and performance goals.
- Monitor and report on brand KPIs, making strategic recommendations to improve performance.
- Act as the primary liaison between business units and the performance marketing team to ensure cohesive execution of initiatives.
- Collaborate with recruiters to ensure follow-up on digital leads and maintain accountability.
- Regularly gather and analyze feedback from recruiters about lead quality and integrate insights into brand strategies.
- Share lead quality insights with the performance marketing team to refine targeting and enhance campaign outcomes.
- Oversee and guide team members (Specialists or Coordinators) in executing brand strategies and initiatives.
- Present brand performance updates to senior leadership and drive innovation by identifying trends and opportunities.
Level Expectations:
- Operates at a strategic level, focusing on big-picture brand performance and team leadership.
- Makes independent decisions on brand strategy with minimal oversight.
- Provides mentorship, feedback, and guidance to direct reports.
Qualifications:
- Bachelor’s degree required.
- 4-6 years of work experience in a marketing specific role.
- Extremely strong verbal and written communication skills.
- Advanced in Microsoft Word, Excel and PowerPoint.
- Advanced in Adobe InDesign and/or Adobe Photoshop.
- Proficient in Google Analytics and Google AdWords.
- Experience with Wordpress, or a similar CMS.
- Proficient across all paid search channels, most importantly LinkedIn and Facebook.
- Strong multi-tasking and project management capabilities.
- Successful in a high-pressure, deadline-driven environment.
- Comfortable in an open, shared workspace.
Why Join Us?
- Competitive salary and benefits package.
- Opportunity to make a significant impact on a growing organization.
- Work in a collaborative, innovative environment with a passionate team.
- Be part of an industry-leading company that values creativity and results.
About Soliant Health:
Soliant Health is a leader in connecting specialized healthcare and education professionals to
career opportunities across the country. Our mission is to support healthcare providers and
organizations by delivering exceptional staffing solutions that make a difference in patient care.
Join us and contribute to a growing organization that values innovation, collaboration, and impact.
Soliant Health is an equal-opportunity employer and welcomes applications from all qualified
individuals. We celebrate diversity and are committed to creating an inclusive environment for all employees.