JIE USA, INC. is hiring: Marketing Specialist in Bloomingdale

Job Title: Marketing Specialist

Location: [Bloomingdale, IL – Hybrid Available]

Company: JIE USA Inc

Reports to: Director of Sales & Operations

Job Type: Full-time

Job Overview

We are seeking a skilled and dynamic marketing professional to join our team at JIE USA

Inc, a leading global manufacturer of gear reducers, electric motors, and drive electronics.

The Marketing Specialist will be responsible for managing and implementing marketing

strategies that drive brand awareness, lead generation, and revenue growth within the

industrial power transmission industry. The ideal candidate will have a strong

understanding of B2B marketing as well as experience in leveraging digital trends and tools.

Key Responsibilities

Campaign Strategy and Management

• Develop and execute multi-channel digital marketing campaigns, including email,

social media, and search engine marketing (SEM).

• Manage and optimize campaigns to ensure maximum return on investment and

alignment with target industries.

• Analyze performance metrics and adjust strategies to improve effectiveness.

Content Creation and Management

• Create and curate engaging and high-quality content for various digital platforms,

including websites, social media, and email newsletters.

• Collaborate with sales, engineering, and customer service to ensure cohesive and

compelling messaging.

• Maintain consistent branding across all digital channels.• Engage with channel partners and industries organization on collaborative

marketing opportunities.

Search Engine Optimization (SEO)

• Implement SEO best practices to improve organic search rankings and drive

impactful website traffic.

• Conduct keyword research and analysis to identify opportunities for content

optimization.

• Monitor and report on SEO performance and make data-driven recommendations

for improvement.

Tradeshow & Event Management

• Planning, organizing and execution of trade shows and other industry events.

• Execute pre-show marketing communication activities.

• Assist with analysis of leads and ROI.

Analytics and Reporting

• Track and analyze website traffic, user behavior, and conversion rates using tools

such as Google Analytics.

• Generate regular reports on campaign performance and provide insights to

stakeholders.

• Use data to identify trends and opportunities for growth.

Qualifications

Education and Experience

• Bachelor’s degree in marketing, Communications or Business preferred.

• Minimum of 2 years of experience in B2B marketing, preferably in a manufacturing

or engineered product environment.

• Proven record of successful digital marketing campaigns.

Skills and Competencies

• Strong understanding of digital marketing concepts and best practices.

• Proficiency with marketing automation tools such as HubSpot.

• Experience with graphic design tools such as Adobe Creative Suite a plus.

• Knowledge of content management systems.• Experience with SEO tools and strategies.

• Excellent analytical skills and the ability to interpret data to make decisions.

• Strong written and verbal communication skills.

• Attention to detail and strong organizational skills.

• Ability and willingness to travel to tradeshows as required.

Benefits:

• Competitive salary and performance-based bonuses.

• Paid time off and holidays.

• Hybrid work schedule.

• Professional development and training opportunities.

• 401(K) plan.

• Health, dental and vision insurance.