Job Overview : The Marketing Coordinator position will support the Marketing Director in developing and executing plans in existing marketing programs, while assisting with development of new initiatives aligned with company goals. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.
Key Responsibilities:
Website
· Manage product information and pricing over several channels, including website, data sheets, and other industry specific resources
· Make changes and updates to WordPress website
Email Campaigns
· Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing and database management
· Monitor campaign performances on an ongoing basis by analyzing key metrics and creating reports
Product Analysis
· Track, analyze and compile sales data on products and materials
· Compile data on website quote/sales conversion
Social Media
· Develop and implement social media content strategies that align with our brand and marketing goals.
· Create engaging, high-quality content (posts, graphics, short videos, stories, etc.) for platforms like LinkedIn, Instagram, Facebook.
· Plan, create, and manage paid social media campaigns, including ad creative, audience targeting, and budget allocation.
· Manage content scheduling and posting using social media management tools.
· Track and analyze social media performance using analytics tools, providing insights and recommendations.
Sales Support
· Maintain files and library of Dealer and Rep marketing materials and available product samples
· Develop relationships with Rep groups to provide product support
· Maintain a high level of product knowledge
Qualifications & Skills
· Bachelor’s or Associate degree preferred
· 1-3 years of experience as marketing coordinator or similar role
· Proficiency in Adobe InDesign, Photoshop, and Illustrator
· Proficiency in Microsoft Office suite, especially Excel and PowerPoint
· Excellent writing and communication skills
· Strong organizational skills as well as attention to detail