Brand Marketing Manager Job at L.A. Libations in Los Angeles

BRAND MARKETING MANAGER 

Who We Are: 

Founded in 2009, L.A. Libations is a next generation entrepreneurial beverage creator and incubator specializing in emerging brands. L.A. Libations (LAL) has played an important role as a best-in-class player for the past 10 years by forging industry successes, enjoying investment events, and prized brand exits with some of the biggest beverage companies in the world. As the Emerging Beverage Category Captain and a trusted advisor to many of the country’s largest retailers, LAL drives the majority of the “better for you” category growth by providing services for new and established brands. The “A to Z in the beverage industry,” L.A. Libations has made a substantial impression of how brands succeed and what people drink.

What We Do: 

We trust our thirst then get to work. Every year we meet with more than 300 entrepreneurs from across the globe in search of brands that stand out in emerging beverage categories such as plant- based, functional, healthy digestion and natural energy to name a few. We collaborate with both emerging and national companies looking to bring their brand to the next level. Whether we create a brand from scratch or incubate and accelerate an existing one, we bring our fierce entrepreneurial spirit, vision and wealth of experience to help build a brand’s strongest market position.

About L.A. Vibrations

Launched in August 2020, L.A. Vibrations (LAV) is the marketing agency umbrella of parent company L.A. Libations. At L.A. Vibrations, we work with new and emerging beverage brands to help launch, scale and optimize brands, covering marketing strategy, branding, ecommerce, digital, retail, trade & field marketing.

The Role  

We are looking for a talented and driven Brand Marketing Manager to join our team. This role will support the larger Brand & Experience team with all marketing projects including retail and events. The Brand Marketing Manager will handle day-to-day management of assigned brands including developing and executing marketing strategies, managing client expectations and directing channel leads. The role requires a basic understanding of the CPG landscape and general consumer marketing. The ideal candidate would have strong verbal and written communication skills with a proactive, can-do attitude. We are looking for someone who loves building relationships, has exceptional attention to detail, can multi-task, and handle many diverse projects simultaneously under tight deadlines.

This is a hybrid role that will require coming into the office 3 times a week, some weekend work, and ~ <10% traveling. 

Responsibilities

• Develop brand marketing strategies and multi-faceted 360 marketing plans across functions/channels for clients and brands 
• Work with clients to uncover business needs and objectives, craft appropriate strategies, and implement processes and programs to help achieve client goals. 
• Drive successful and seamless project execution for the client, collaborating across internal teams and external vendors, for on time, on budget and quality project delivery.
• Serve as point of contact for cross functional teams including product development, creative, retail, eCommerce, and digital. 
• Foster meaningful, trustworthy relationships with key client stakeholders.
• Execute client events including logistics, planning, and reporting
• Organize and manage various promotional events such as product launches, tastings, and community outreach initiatives to create brand awareness and engage target consumers
• Develop and define brand guidelines to guide marketing asset creation and marketing communication; ensure all branding is cohesive across all channels.
• Collaborate with the Marketing and eCommerce teams to develop, revise and execute creative strategies and promotional assets.
• Bring the client's DNA to life across all consumer touchpoints, ensuring consistency of brand voice & tone
• Create, monitor and optimize annual growth plans to exceed sales and profitability goals for a portfolio of brands.
• Perform ongoing analysis of the brand performance, competitors and category to identify opportunities to accelerate the growth of brands.
• Develop clear presentations and be comfortable and confident in presenting to senior level stakeholders and client brand teams.

Who You Are

• Branding, marketing, organization and client management are your favorite words.
• You are results-oriented, self-directed, inquisitive and entrepreneurially minded.
• An individual with a polished image and intriguing personality.
• Someone who is comfortable with taking initiative and able to spot opportunities.
• Extremely organized with acute attention to detail while prioritizing tasks amongst tight time pressures.
• Trustworthy, credible and a joy to be around; high level of integrity and excellent sense of judgment.

Qualifications

• Bachelor’s degree 
• 2+ years of marketing experience at a CPG/beverage brand or full-service advertising or marketing agency 
• 2-3 years of experience in brand marketing 
• Proven track record of client relationship development and service 
• At least 1+ year as main client contact on a specific project
• Experience in managing cross-functional teams within an agency 
• Ability to manage multiple tasks on multiple projects at the same time 
• Strong interpersonal and communication skills 
• Excellent creative, organizational, verbal and written communication skills
• Driver’s license and car required
• Ability to lift up a minimum of 30 lbs.
• Some weekend work required
• Travel is required for events

This is a hybrid role and our office is in El Segundo, CA. 

Salary for this role is $70-80k. Salary is determined through interviews and a review of candidate experience, knowledge, skills, abilities, equity with other team members, and alignment with market data. In addition to salary LA. Libations offers a comprehensive benefits program.

Interested in applying? Please email brianna@lalibations.com