Goodwin Procter
Goodwin Procter is hiring: Manager, Marketing Strategy in New York
Goodwin Procter, New York, NY, United States, 10261
Content Summary: Manager, Marketing Strategy at New York, for Goodwin Procter
Join Goodwin's Global Operations Team, and make a real impact on a global scale.
At Goodwin, we work with some of the world's most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team - all business professionals at the firm - you'll collaborate with colleagues from diverse backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.
Here, we're not just supporting a law firm; we're partnering with attorneys and clients to deliver cutting-edge solutions
in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we're proud to have been recognised as the "Best Business Team" by The American Lawyer.
This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.
As the Marketing Strategy Manager, you will lead the firm's marketing efforts to elevate our brand, enhance client relationships, and attract prospective business. You will plan and execute impactful and measurable global marketing campaigns that support business priorities in close partnership with colleagues across the firm and advise on best practices across key channels. This role requires a balance of creativity, analytical thinking, and leadership skills to manage cross-functional partnerships and processes.
What You Will Do:
Plan, execute, and measure multi-channel marketing campaigns that align with firm priority practice areas, initiatives, and audience segments Set effective campaign goals and KPIs; track both overall and campaign-specific performance across channels, establish benchmarks for KPIs, and identify trends and insights to propose actionable next steps Manage campaign workflows and deadlines alongside Brand & Strategy Operations team members using Workfront and other platforms/technologies Foster synergies between Brand & Strategy and other functions and departments across the firm when appropriate to encourage a unified approach Participate in relevant design and copywriting processes to facilitate the development of branding and assets that align with campaign objectives; serve as a backup resource to the Creative Copywriter Stay educated on marketing trends and happenings; research and analyze competitor and market trends to identify and explore new opportunities and tactics Manage relationships with strategy-related vendors and agencies in collaboration with Brand & Strategy Managing Director and Operations team members Manage and mentor Marketing Strategy Specialist
Who You Are:
6+ years of proven work experience in B2B marketing; experience working with professional services firms a plus BA in marketing, advertising, communications, or related field or equivalent experience Experience working with a workflow management tool (i.e. Workfront) preferred A holistic thinker who keeps the end goal in mind while tirelessly refining the details A passionate storyteller who can distill complex concepts and results into digestible, engaging information for various types of stakeholders A proactive and solutions-oriented team player who is comfortable building from the ground up and being agile and flexible throughout the process An organized planner who can effectively track campaign progress and consistently and independently meet deadlines A strong writer with a creative copywriting mindset and approach to developing marketing content A knowledgeable practitioner who has experience with digital marketing tools and analytics platforms (i.e., Google Analytics, Parse.ly, Sprout Social, etc.) An active learner interested in continuously honing and growing their skillset A strategic partner to teammates and cross-functional colleagues #LI-MS1
Benefits and More
At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:
Flexible work arrangements and hybrid work schedule Health, dental, and vision insurance Life and disability insurance Retirement & Savings Plan Emergency back-up child and adult care Paid vacation, sick time off, and holidays Professional development and career advancement opportunities Employee recognition and reward programs Employee wellness and assistance programs Employee discounts and perks
Consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.
Consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.
Goodwin Procter LLP is an equal opportunity employer. This means that Goodwin Procter LLP considers applicants for employment, and makes employment decisions without unlawful discrimination on the basis of race, color, gender, gender identity or expression, age, religion, national origin, citizenship status, disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or other legally protected status.
To request a reasonable accommodation to participate in the job application or interview process in the US, contact the Benefits Department by email or by phone at 617-570-1800. To request any disability or neurodivergence related accommodations to participate in the job application or interview process in the UK or Germany, please email the Recruiting Department. Any information you provide will be in the strictest confidence, and only used for the purpose of providing the accommodations needed. Requesting accommodations will not adversely affect the outcome of your application.
Please note: Various agencies of the United States government require employers to collect information on applicants and employees. The National Association of Law Placement (NALP) and certain clients request us to keep track of certain aggregate information regarding lawyers. EEO information requested on this application is for purposes of compliance with these recordkeeping and reporting requirements and to determine recruiting and employment patterns. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. This position is eligible for overtime: No
Target Salary Range: Boston $100,700 - $151,100 | Los Angeles $105,800 - $158,700 | New York $105,800 - $158,700 | Philadelphia $94,700 - $142,000 | San Francisco $112,800 - $169,200 | Santa Monica $105,800 - $158,700 | Silicon Valley $112,800 - $169,200 | Washington DC $100,700 - $151,100
At Goodwin, we work with some of the world's most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team - all business professionals at the firm - you'll collaborate with colleagues from diverse backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.
Here, we're not just supporting a law firm; we're partnering with attorneys and clients to deliver cutting-edge solutions
in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we're proud to have been recognised as the "Best Business Team" by The American Lawyer.
This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.
As the Marketing Strategy Manager, you will lead the firm's marketing efforts to elevate our brand, enhance client relationships, and attract prospective business. You will plan and execute impactful and measurable global marketing campaigns that support business priorities in close partnership with colleagues across the firm and advise on best practices across key channels. This role requires a balance of creativity, analytical thinking, and leadership skills to manage cross-functional partnerships and processes.
What You Will Do:
Plan, execute, and measure multi-channel marketing campaigns that align with firm priority practice areas, initiatives, and audience segments Set effective campaign goals and KPIs; track both overall and campaign-specific performance across channels, establish benchmarks for KPIs, and identify trends and insights to propose actionable next steps Manage campaign workflows and deadlines alongside Brand & Strategy Operations team members using Workfront and other platforms/technologies Foster synergies between Brand & Strategy and other functions and departments across the firm when appropriate to encourage a unified approach Participate in relevant design and copywriting processes to facilitate the development of branding and assets that align with campaign objectives; serve as a backup resource to the Creative Copywriter Stay educated on marketing trends and happenings; research and analyze competitor and market trends to identify and explore new opportunities and tactics Manage relationships with strategy-related vendors and agencies in collaboration with Brand & Strategy Managing Director and Operations team members Manage and mentor Marketing Strategy Specialist
Who You Are:
6+ years of proven work experience in B2B marketing; experience working with professional services firms a plus BA in marketing, advertising, communications, or related field or equivalent experience Experience working with a workflow management tool (i.e. Workfront) preferred A holistic thinker who keeps the end goal in mind while tirelessly refining the details A passionate storyteller who can distill complex concepts and results into digestible, engaging information for various types of stakeholders A proactive and solutions-oriented team player who is comfortable building from the ground up and being agile and flexible throughout the process An organized planner who can effectively track campaign progress and consistently and independently meet deadlines A strong writer with a creative copywriting mindset and approach to developing marketing content A knowledgeable practitioner who has experience with digital marketing tools and analytics platforms (i.e., Google Analytics, Parse.ly, Sprout Social, etc.) An active learner interested in continuously honing and growing their skillset A strategic partner to teammates and cross-functional colleagues #LI-MS1
Benefits and More
At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:
Flexible work arrangements and hybrid work schedule Health, dental, and vision insurance Life and disability insurance Retirement & Savings Plan Emergency back-up child and adult care Paid vacation, sick time off, and holidays Professional development and career advancement opportunities Employee recognition and reward programs Employee wellness and assistance programs Employee discounts and perks
Consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.
Consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.
Goodwin Procter LLP is an equal opportunity employer. This means that Goodwin Procter LLP considers applicants for employment, and makes employment decisions without unlawful discrimination on the basis of race, color, gender, gender identity or expression, age, religion, national origin, citizenship status, disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or other legally protected status.
To request a reasonable accommodation to participate in the job application or interview process in the US, contact the Benefits Department by email or by phone at 617-570-1800. To request any disability or neurodivergence related accommodations to participate in the job application or interview process in the UK or Germany, please email the Recruiting Department. Any information you provide will be in the strictest confidence, and only used for the purpose of providing the accommodations needed. Requesting accommodations will not adversely affect the outcome of your application.
Please note: Various agencies of the United States government require employers to collect information on applicants and employees. The National Association of Law Placement (NALP) and certain clients request us to keep track of certain aggregate information regarding lawyers. EEO information requested on this application is for purposes of compliance with these recordkeeping and reporting requirements and to determine recruiting and employment patterns. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. This position is eligible for overtime: No
Target Salary Range: Boston $100,700 - $151,100 | Los Angeles $105,800 - $158,700 | New York $105,800 - $158,700 | Philadelphia $94,700 - $142,000 | San Francisco $112,800 - $169,200 | Santa Monica $105,800 - $158,700 | Silicon Valley $112,800 - $169,200 | Washington DC $100,700 - $151,100