Amazon
Creative Director, US Travel & Services, Brand Innovation Lab
Amazon, New York, New York, us, 10261
Description
As a Creative Director on Amazon’s Brand Innovation Lab team, you will lead teams in creating one-of-a-kind campaigns for a wide range of global Financial Services and Services brands (including GEICO, Santander, Allstate, Indeed, and TurboTax) from creative brief to launch. You’ll work with a team of art directors, copywriters, designers, strategists, solutions managers, creative technologists and content producers to create innovative work by coming up with ideas that connect advertisers’ brands to the Amazon canvas (across 45+ touchpoints including Alexa, Twitch, IMDb, Prime Video, Whole Foods). You’ll lead projects and own client relationships, focusing on creating work that benefits the end customer and pushes the creative envelope.
You’ll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs for our Financial Services and Services advertising clients. You will think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of clients. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships.
Key job responsibilities
Raise the bar on creative excellence across the Financial Services + Services work
Define the creative strategy for multiple advertisers
Use strategic research and/or data to develop campaign ideas
Concept, pitch, design, and execute innovative ad campaigns and experiences for global brands, from developing the creative brief to launching the campaign
Independently creative direct campaigns and collaborate with internal teams, clients, and external agency partners
Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
Partner with and/or lead art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on client objectives
Creative direct and deliver high-quality visuals and design for campaigns across different Amazon touch-points
Provide in-depth understanding of art-direction and copywriting for all formats—digital, print, out-of-home, video, and more
Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
Mentor and inspire other creatives
Make creative trade-off decisions between teams, clients, and end-customer needs
Measure and evaluate current processes within the department and improve them through documentation
A day in the life
Partner with the Alexa team to create a campaign for a financial services brand
Review and improve campaign ideas, scripts, and presentation decks
Review video edits for an insurance client’s sponsorship of a new Prime Video series
Present campaign pitches to brand clients and their media/creative agencies
Work through creative messaging feedback with Legal and PR
Write documentation to improve creative processes
About the team
Brand Innovation Lab is an award-winning advertising team that conceptualizes and executes first-of-its-kind experiences for brands who invest in media with Amazon Ads. Our mission is to create the ultimate expression of innovation through brand storytelling and exceptional customer experiences. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.
Basic Qualifications
8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Bachelor's degree
Preferred Qualifications
Knowledge of InDesign, Photoshop, Illustrator, Keynote
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
As a Creative Director on Amazon’s Brand Innovation Lab team, you will lead teams in creating one-of-a-kind campaigns for a wide range of global Financial Services and Services brands (including GEICO, Santander, Allstate, Indeed, and TurboTax) from creative brief to launch. You’ll work with a team of art directors, copywriters, designers, strategists, solutions managers, creative technologists and content producers to create innovative work by coming up with ideas that connect advertisers’ brands to the Amazon canvas (across 45+ touchpoints including Alexa, Twitch, IMDb, Prime Video, Whole Foods). You’ll lead projects and own client relationships, focusing on creating work that benefits the end customer and pushes the creative envelope.
You’ll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs for our Financial Services and Services advertising clients. You will think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of clients. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships.
Key job responsibilities
Raise the bar on creative excellence across the Financial Services + Services work
Define the creative strategy for multiple advertisers
Use strategic research and/or data to develop campaign ideas
Concept, pitch, design, and execute innovative ad campaigns and experiences for global brands, from developing the creative brief to launching the campaign
Independently creative direct campaigns and collaborate with internal teams, clients, and external agency partners
Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
Partner with and/or lead art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on client objectives
Creative direct and deliver high-quality visuals and design for campaigns across different Amazon touch-points
Provide in-depth understanding of art-direction and copywriting for all formats—digital, print, out-of-home, video, and more
Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
Mentor and inspire other creatives
Make creative trade-off decisions between teams, clients, and end-customer needs
Measure and evaluate current processes within the department and improve them through documentation
A day in the life
Partner with the Alexa team to create a campaign for a financial services brand
Review and improve campaign ideas, scripts, and presentation decks
Review video edits for an insurance client’s sponsorship of a new Prime Video series
Present campaign pitches to brand clients and their media/creative agencies
Work through creative messaging feedback with Legal and PR
Write documentation to improve creative processes
About the team
Brand Innovation Lab is an award-winning advertising team that conceptualizes and executes first-of-its-kind experiences for brands who invest in media with Amazon Ads. Our mission is to create the ultimate expression of innovation through brand storytelling and exceptional customer experiences. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.
Basic Qualifications
8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Bachelor's degree
Preferred Qualifications
Knowledge of InDesign, Photoshop, Illustrator, Keynote
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.