Nylas
Nylas is hiring: Content Marketing Manager in San Francisco
Nylas, San Francisco, CA, United States, 94199
Eligibility to Apply
Nylas operates as a virtually distributed organization, embracing remote work as part of our core identity. While we offer the flexibility of a remote-first culture, our business operations are registered in specific states across the United States. We encourage applicants who are permanent residents of San Francisco (Bay Area) to apply.
The Company
At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide tools called APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps.
Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized. Our technology spans various sectors, from healthcare to education, simplifying the complex process of app development related to communications. By reducing the barriers in communication technology, we empower developers to innovate and enhance user interaction across platforms.
The Team
We are a team of storytellers, content strategists, and brand builders who thrive on crafting engaging narratives that inspire, educate, and drive action. Fueled by creativity, data-driven insights, and a passion for delivering value, we take pride in shaping the voice of Nylas and amplifying our impact across multiple channels.
The Content Marketing team plays a pivotal role in connecting Nylas with our audience-translating complex concepts into compelling stories that resonate with developers, decision-makers, and industry leaders. We create high-quality content that supports every stage of the customer journey, from brand awareness and thought leadership to demand generation and customer success.
Our goal is to elevate Nylas' presence in the market, position us as a trusted industry leader, and provide our audience with the knowledge and insights they need to succeed. We believe in the power of storytelling to build meaningful connections, and we foster a culture of collaboration, creativity, and continuous learning. If you're passionate about crafting impactful content that drives engagement and business growth, you'll find a fulfilling home with us.
The Role
We are seeking a Content Marketing Manager who is passionate about crafting compelling content that informs, engages, and drives business impact. This role sits at the intersection of storytelling, brand positioning, and demand generation, helping shape the voice of Nylas while driving measurable growth.
As a key member of the Marketing team, you'll develop and execute a content strategy that educates and inspires technical and business leaders in the SMB SaaS space. You'll create high-quality content across multiple formats-blogs, whitepapers, case studies, reports, video scripts, and more-while optimizing content performance based on data-driven insights.
You'll collaborate closely with Product Marketing, Growth, Sales, and Customer Success to ensure our messaging resonates with our audience and supports business objectives. If you thrive in a fast-paced environment where you can blend creativity with strategic execution, this role is for you.
What You'll Do
During the various discussions, candidates selected to meet with us are strongly encouraged to not only discuss their knowledge, skills, experience, and abilities but also to showcase examples of their current or previous work. We expect you to clearly outline the "what," "why," and "how" behind your contributions.
The estimated base salary range for this position is $100,000 to $130,000. Actual compensation will be determined based on individual qualifications, which are objectively assessed during the interview process. Factors influencing salary include knowledge, skills, experience, and abilities.
Nylas operates as a virtually distributed organization, embracing remote work as part of our core identity. While we offer the flexibility of a remote-first culture, our business operations are registered in specific states across the United States. We encourage applicants who are permanent residents of San Francisco (Bay Area) to apply.
The Company
At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide tools called APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps.
Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized. Our technology spans various sectors, from healthcare to education, simplifying the complex process of app development related to communications. By reducing the barriers in communication technology, we empower developers to innovate and enhance user interaction across platforms.
The Team
We are a team of storytellers, content strategists, and brand builders who thrive on crafting engaging narratives that inspire, educate, and drive action. Fueled by creativity, data-driven insights, and a passion for delivering value, we take pride in shaping the voice of Nylas and amplifying our impact across multiple channels.
The Content Marketing team plays a pivotal role in connecting Nylas with our audience-translating complex concepts into compelling stories that resonate with developers, decision-makers, and industry leaders. We create high-quality content that supports every stage of the customer journey, from brand awareness and thought leadership to demand generation and customer success.
Our goal is to elevate Nylas' presence in the market, position us as a trusted industry leader, and provide our audience with the knowledge and insights they need to succeed. We believe in the power of storytelling to build meaningful connections, and we foster a culture of collaboration, creativity, and continuous learning. If you're passionate about crafting impactful content that drives engagement and business growth, you'll find a fulfilling home with us.
The Role
We are seeking a Content Marketing Manager who is passionate about crafting compelling content that informs, engages, and drives business impact. This role sits at the intersection of storytelling, brand positioning, and demand generation, helping shape the voice of Nylas while driving measurable growth.
As a key member of the Marketing team, you'll develop and execute a content strategy that educates and inspires technical and business leaders in the SMB SaaS space. You'll create high-quality content across multiple formats-blogs, whitepapers, case studies, reports, video scripts, and more-while optimizing content performance based on data-driven insights.
You'll collaborate closely with Product Marketing, Growth, Sales, and Customer Success to ensure our messaging resonates with our audience and supports business objectives. If you thrive in a fast-paced environment where you can blend creativity with strategic execution, this role is for you.
What You'll Do
- Content Creation & Strategy - Write engaging, high-impact content, including blog posts, whitepapers, case studies, email campaigns, landing pages, and more. Ensure content speaks to developers, engineering managers, product managers, and executives in the SMB SaaS tech space.
- Strategic Collaboration - Partner with Product Marketing and Developer Relations to align content with product releases and ensure messaging resonates with both technical and business audiences.
- Growth Marketing & Design Oversight - Manage graphic design resources to create visually compelling content that supports digital campaigns, product initiatives, and customer engagement programs.
- Content Optimization & SEO - Work with the Demand Generation team to identify high-performing content, refine strategies based on analytics, and optimize for SEO and conversion rates.
- Campaign Management - Plan and execute content-driven marketing campaigns, including landing pages, email nurtures, and A/B testing. Continuously measure and refine content performance.
- Voice & Messaging - Maintain a clear, authentic brand voice that speaks to both technical and business audiences without relying on industry clichés. Ensure all content aligns with Nylas' brand and messaging frameworks.
- Thought Leadership & Market Positioning - Develop compelling content that establishes Nylas as a category leader, leveraging industry trends, customer insights, and data-driven narratives.
- Performance Analytics & Reporting - Track engagement, measure content effectiveness, and refine strategy based on key performance metrics.
- Experience & Expertise - 7+ years of experience in content marketing, growth marketing, or a related field within the B2B SaaS or API-driven tech industry. Proven track record of creating high-performing content that drives engagement, lead generation, and customer retention.
- Technical Aptitude - Strong understanding of APIs, developer-focused SaaS products, and cloud-based platforms. Ability to distill complex technical concepts into compelling, easy-to-understand narratives for both technical and non-technical audiences.
- Content Strategy & Execution - Deep experience in crafting, executing, and optimizing content strategies across multiple formats (blogs, whitepapers, case studies, email campaigns, video scripts, landing pages). Strong editorial judgment and attention to detail.
- SEO & Data-Driven Growth - Proficiency in SEO strategy, keyword research, and performance analytics to drive organic traffic and maximize content reach. Experience leveraging Google Analytics, SEMrush, Ahrefs, or similar tools.
- Collaboration & Cross-Functional Influence - Ability to partner effectively with Product Marketing, Developer Relations, Growth, and Sales teams to ensure content aligns with product launches, business objectives, and audience needs. Strong stakeholder management skills.
- Analytical & Performance-Driven Mindset - Hands-on experience with website analytics platforms (e.g., WordPress, Marketo, Optimizely) and the ability to interpret data to refine content strategy, improve engagement, and optimize conversion rates.
- Brand & Messaging Alignment - Ability to establish and maintain a strong, authentic brand voice that speaks effectively to developers, product managers, and executives. Experience creating messaging frameworks that drive clarity and consistency across content.
- Portfolio of Impactful Work - A robust portfolio showcasing your content expertise, writing style, and ability to create engaging, high-impact content that supports business growth.
- Healthcare: 90% premium coverage for medical, dental and vision for you and your family
- Unlimited Paid Time Off (PTO): we take this very seriously as we care about the well-being of our employees
- 401k with 3% employer contribution
- Education Stipend: $1,000 USD annual education & development benefit
- Cell Phone: $50 USD per month stipend towards cell phone reimbursement
- Fully Paid Parental Leave: 12 weeks parental leave (maternity & paternity)
- Round 1: 60 minute Google Meet discussion with the hiring manager.
- Round 2: 60 minute take home assignment followed by a 60 minute Google Meet discussion with a team member.
- Round: 3: 60 minute Google Meet discussion with the GTM executive.
- Round 4: Three Google Meet discussions with various Nylas leaders (max 3 hours).
During the various discussions, candidates selected to meet with us are strongly encouraged to not only discuss their knowledge, skills, experience, and abilities but also to showcase examples of their current or previous work. We expect you to clearly outline the "what," "why," and "how" behind your contributions.
The estimated base salary range for this position is $100,000 to $130,000. Actual compensation will be determined based on individual qualifications, which are objectively assessed during the interview process. Factors influencing salary include knowledge, skills, experience, and abilities.