Zest AI is hiring: Marketing Content Manager in Burbank

About the Company

Zest AI has been perfecting AI for consumer lending decisions since 2009. Our mission broaden access to equitable lending and our AI-enabled software creates some of the most inclusive risk models in the industry. Our Model Management System helps financial lenders make better decisions and better loans — increasing revenue, reducing risk, and automating compliance — while expanding credit access to deserving people with no added risk!

About the Role

As the Marketing Content Manager, you’ll be a core member of the Product Marketing team, transforming complex AI-driven fintech innovations into engaging, provocative content that captivates audiences, drives solution awareness, and supports our business objectives. You'll bridge the gap between industry trends and product value, crafting narratives that highlight both individual product benefits and a cohesive view of our full product suite. As a voracious consumer of industry and technology trends, you'll lead the charge in developing high-impact content that simplifies complex solutions for our customers and prospects, ensuring every piece is timely, relevant, and resonates with the evolving needs of the market.

Responsibilities

• Design and execute a comprehensive content marketing strategy aligned with team goals, audience needs, and brand voice.
• Manage an editorial calendar to ensure a consistent flow of content across all channels, including website, email newsletters, campaigns, events, and other channels.
• Create compelling content across diverse formats—including regular blog posts, customer success stories, topical guides, email newsletters, videos, etc—that support the PMM goals, and bring the value and benefits of the technology and services to life.
• Develop and maintain a style guide and source of truth to ensure language, terminology, and metrics are used consistently across all content.
• Translate complex AI and fintech innovations, trends and challenges, into clear, compelling narratives that educate and inspire—positioning Zest AI as an expert.
• Understand various customer persona needs, preferences, and behaviors, using insights to shape content strategies.
• Implement SEO best practices to increase content visibility and support organic traffic to the company website.
• Monitor content performance, analyze metrics, and leverage data-driven insights to optimize future content strategies and report measurable results and KPIs to stakeholders.
• Work cross-functionally with Communications and Demand Gen teams to support consistent, compelling messaging.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content marketing, preferably within B2B fintech, SaaS, or financial services.
• Proven track record of creating high-quality, engaging content that drives audience engagement and business results.
• Strong understanding of SEO principles, CMS platforms, and marketing automation tools.
• Exceptional writing, editing, and storytelling skills, with the ability to simplify complex, technical topics for a financial services audience.
• Experience managing multiple projects in a fast-paced, deadline-driven environment.
• Analytical mindset, with expertise in tracking content performance and making data-backed decisions.
• Familiarity with social media and digital marketing strategies.

Equal Opportunity Statement

Creating a diverse and inclusive culture where all are welcomed, valued, and empowered to achieve our full potential is important to who we are and where we’re headed in the future. We know that unique backgrounds, experiences, and perspectives help us think bigger, spark innovation, and succeed together. Zest is committed to diversity, equity, and inclusion and encourages professionals from underrepresented groups in technology and financial services to apply. Our core values are Communication, Collaboration, Bias for Action, Client-centricity, and Heart. Learn more at Zest.ai and connect with us on Twitter @Zest_AI or our Insights blog here.