Marketing & Design Specialist Job at Midland Garage Door in West Fargo

Marketing & Design Specialist
Monday-Friday 8am-5pm
Competitive Salary

The role of the Marketing & Design Specialist at Midland Garage Door is a fully in-office position. We are looking for a dedicated professional to work on-site at our West Fargo office, where you will be closely integrated with our team.

Summary:       
The primary function of this position is to create and execute innovative marketing campaigns across multiple channels in both print and digital media. This role requires strong communication skills to effectively connect with various target markets. You will collaborate on campaign development, implement marketing strategies, and analyze campaign performance to ensure continuous improvement.  

Essential Duties:
Content Creation & Design

• Create high-quality written and visual content for marketing campaigns, including print, digital, email, and social media
• Develop and design marketing materials such as brochures, flyers, Google ads, TV slides, internal forms, social media graphics, while ensuring brand consistency in all internal and external communications and materials
• Develop, design and maintain marketing Co-Op and dealer training materials
• Capture and edit photos and videos for use across various platforms

Campaign Development & Execution

• Assist in planning and execution of multiple marketing campaigns
• Collaborate with internal teams to ensure marketing initiatives support sales and brand positioning
• Implement strategies to enhance brand awareness and customer engagement

Social Media, Email & Digital Marketing

• Manage social media accounts by creating and scheduling content, engaging with followers, and tracking performance
• Research trends and audience insights to optimize social media strategies
• Strategize, create, build, and schedule email campaigns to dealers
• Collaborate with external vendors to develop and execute digital marketing strategies, including SEO, Google Ads, social media advertising, and geofencing campaigns

Marketing Performance & Optimization

• Track and analyze marketing performance metrics to assess campaign effectiveness
• Provide insights and recommendations for improving future campaigns based on data
• Stay informed about industry trends and emerging marketing techniques

Marginal Duties:

1. Other duties and responsibilities as assigned by Management.

Competencies Required:

• Strong background in content creation, including copywriting and graphic design
• Extensive graphic design experience using Adobe Photoshop, InDesign and Illustrator
• Experience with social media platforms, management, algorithms, and best practices
• Knowledge of email marketing platforms like MailChimp
• Understanding of SEO, Google Ads, social media advertising, and digital marketing strategies
• Ability to analyze marketing data and translate insights into actionable strategies
• Strong communication and collaboration skills to work effectively with internal teams and external vendors
• Excellent written and verbal communication skills, with a keen eye for detail
• Project management experience a plus
• Conduct audience/market research to identify target markets and tailor marketing strategies accordingly
• Ability to manage multiple projects, prioritize tasks, meet deadlines, and adapt to a fast-paced work environment
• Flexible and adaptable to changing timelines and priorities
• 7+ years’ experience, preferred experience in a marketing or creative agency
• Ability to absorb and apply constructive feedback from peers and customers to improve work quality
• Have prompt and reliable attendance

Supervisory Responsibilities:
This position does not have any supervisory responsibilities.

Education and Experience: 
High School or GED required, and 7+ years in professional commercial design preferably with a marketing or creative agency, or an equivalent combination of education and experience to successfully perform the essential responsibilities and duties as listed above.     
  
Equipment/Software used:

• Microsoft Office Suite
• Adobe InDesign, Illustrator, Photoshop, and Acrobat Pro
• General Office Equipment
• Multi-line Phone System
• Camera

CANDIDATES OFFERED EMPLOYMENT ARE REQUIRED TO PASS A PRE-EMPLOYMENT DRUG TEST AND BACKGROUND CHECK PRIOR TO EMPLOYMENT.
We are committed to our team members, and we care deeply about providing employees and their families a supportive benefits package which includes:

• Medical and Dental insurance with company contribution
• HSA company contribution and match
• 401k with company match
• Company paid life insurance
• Vision insurance
• Company paid short-term disability and company contribution towards long-term disability
• Supplemental insurance options
• Parental Leave
• Childbirth Recovery Leave
• Vacation and Sick Time
• Holiday pay
• Referral Bonus

By submitting your application, you acknowledge that all information provided is accurate and truthful to the best of your knowledge. Any false statements, misrepresentation, or omission of information may disqualify you from consideration for employment or, if hired, may result in termination. The company reserves the right to verify the information you have provided as part of the recruitment process. Submitting an application does not guarantee employment.

Midland Garage Door is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, national origin, sex (including pregnancy, gender identity, and sexual orientation), disability, age, religion, or any other characteristic protected by federal, state, or local law. All employment decisions, including recruitment, hiring, promotion, compensation, benefits, and termination, are based on qualifications, merit, and business needs.

Midland Garage Door will make reasonable accommodations to the known qualifying disabilities of applicants and employees when doing so will not impose an undue hardship. Applicants who believe they may need reasonable accommodation to enable them to participate in the application process should contact Human Resources.

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