Social Media Manager Job at FOUNDRAE FINE JEWELRY in New York

WHO WE ARE:

The FoundRae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. The FoundRae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.

The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one’s own life. FoundRae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you - all you have to do is claim it.

WHO WE ARE LOOKING FOR: Social Media Manager

POSITION SUMMARY:

The Social Media Manager will lead, elevate and execute our social media strategy across all platforms including content creation, research and reporting/performance. We are looking for a creative and passionate, social media obsessed thinker who can develop plans and create content for each social channel while overseeing the calendar and staying on top of trends and new ideas.

RESPONSIBILITIES:

• In partnership with Senior Director of Communications and Events, lead the development of FoundRae’s social media strategy across all channels, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest
• Plan and create compelling brand-led content that aligns with FoundRae ethos and highlights the creativity and craftsmanship of FoundRae designs and appropriately communicates the Founder and Creative Director’s vision and voice
• Identify the brand’s key messages to be communicated across social media and develop calendar to appropriately message at key commercial times
• Build and maintain a robust social content calendar that aligns with key collection launches, brand moments, and growth goals
• Plan, schedule and incorporate content daily; update the calendar to allow for changes i.e: incorporating new content or new opportunities to reach brand goals and KPI’s
• Work with internal teams to understand timing of new product launches to coordinate and plan content across categories appropriately

Responsible for all reporting including:

• Pull all social analytics weekly, monthly, quarterly and annually and interpret data; summarize insights and opportunities sharing “the why”
• Provide updates and share the effectiveness of social media resources internally
• Review and analyze data and metrics to understand best practices for outreach and engagement
• Community management with a focus on engaging and expanding on conversations with external audiences
• Create a pipeline of social media ideas and campaigns, so that we can have a test-and-learn environment to advance our social content and community engagement
• Manage and maintain social media budget

QUALIFICATIONS:

• Minimum of 5 years previous social media & content creation experience within the luxury, retail, lifestyle spaces in an entrepreneurial environment within Marketing or Communications
• Bachelor's Degree in Marketing, Advertising or related field preferred
• Advanced knowledge and best practices of social media platforms
• Strong analytical skills and experience analyzing data and developing insights
• Ability to create elevated, luxury content and edit photos and videos
• Fashion forward, intuitive, personable, a self-starter, multi-tasker and strong interpersonal skills
• Highly organized and detail oriented
• Mac proficient, knowledge of design programs a huge plus
• Previous experience using Meta tools and advanced excel skills

The appointed candidate will be offered an annual salary between $90,000 - $100,000as well as an opportunity for a bonus, a comprehensive benefits package including: medical, short and long-term disability, various paid time off programs, employee discount/perks and retirement plan.

Our Company’s Values:

• We value people: we want each other to be the best versions of who we can be
• We value our relationships with our employees, suppliers and community
• We value diversity and promote inclusivity with our words, actions and images
• We value professional development and personal growth
• We value community service and philanthropy
• We value and foster creativity and self-expression
• We value accountability for ourselves and the collective and show integrity through all our interactions
• We value storytelling and reading