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Trove Brands

SEO Specialist

Trove Brands, Lehi, Utah, United States, 84043

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Job Description

This SEO Specialist role requires strong ownership and a results-driven focus. You’ll be responsible for driving organic traffic, analyzing performance data, and continuously iterating to find the most effective strategies. A “fail fast” mindset is critical to quickly uncover what works—and what doesn’t. The position will challenge, but also reward those who thrive on data-driven marketing and complex problem-solving.

Manage and optimize SEO strategies

Monitor and improve key metrics (keyword rankings, organic traffic, click-through rates, conversion rates)

Conduct comprehensive keyword research

Track and analyze SEO performance metrics

Develop and execute link-building strategies

Create and maintain targeted keyword sets

Conduct site audits

Design content optimization strategies

Maintain a clean and efficient site structure

Create and optimize search-focused user journeys

Regularly audit existing content

Develop and execute competitor analysis

Monitor and refine SEO efforts

Implement structured data and on-page personalization

Manage cross-functional requests

Perform comprehensive quality assurance

Ensure error-free optimization

Coordinate with brand guidelines, content teams, and web designers

Qualifications: Qualifications

3-5 years of experience in SEO strategy, keyword research, and content optimization

Strong analytical skills with the ability to translate data into actionable insights

Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.)

Understanding of technical SEO, including site audits, page speed, and structured data

Experience with link-building tactics and outreach strategies

Ability to collaborate across teams and manage multiple projects effectively

Additional Information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

Comprehensive medical, dental, and vision care

401k package with employer matching

Paid Time Off

Maternity/Paternity leave

Full indoor basketball/volleyball court

Fully equipped fitness center (cardio, weights, functional fitness area, lockers, and showers, etc.)

Yoga studio

Meditation/Nap room

And much more!

Trove Brands is an equal-opportunity employer.

Phone calls regarding this position are not accepted.