Proximo Spirits
Senior Trade Marketing Manager - On-Premise National & Strategic Accounts
Proximo Spirits, Jersey City, New Jersey, United States, 07390
Join Proximo, a dynamic and innovative leader in the spirits industry, where we create and promote premium brands that resonate with evolving consumer tastes.
Your Role:
As a Senior Trade Marketing Manager focused on On-Premise National & Strategic Accounts, you will be at the forefront of developing compelling on-premise marketing programs aimed at boosting trial and conversion. Working alongside trade marketing, brand, and sales teams, you will create scalable, insight-driven initiatives for diverse consumer segments. Responsibilities Include: Planning and Development:
Lead the creation of impactful go-to-market strategies for our On-Premise National Account customers, ensuring alignment with brand and sales objectives. Commercialization:
Be the marketing expert who connects brand standards with commercial strategies, ensuring all initiatives are grounded in consumer insights. Engagement:
Collaborate closely with Sales and brand teams to develop tailored programs for national accounts and support the execution of consumer events. Digital Expertise:
Leverage your digital marketing skills to attract consumers to on-premise accounts featuring Proximo brands. Reporting:
Analyze the effectiveness of programs and suggest improvements to enhance ROI. Communication:
Work collaboratively with various internal teams and external agencies to align on marketing strategies and brand messaging. Key Competencies: Analytical Skills:
Strong understanding of on-premise category management and data analysis. Project Management:
Coordinate effectively across teams to ensure smooth execution of marketing initiatives. Business Acumen:
Comprehensive knowledge of marketing tools, trade activities, and competitive markets. Creative Problem Solving:
Innovate and adapt consumer insights into effective, tailored programs. Exceptional Communication:
Collaborate with branding teams to craft compelling narratives that resonate with key stakeholders. Key Relationships: Internal:
Engage with Marketing, Sales (National Account On-Premise Team), and Legal teams. External:
Collaborate with agencies and suppliers, maintaining strong partnerships. Qualifications: Bachelor's degree in Marketing or a related field. 7+ years of experience in FMCG. Proven success in developing on-premise strategies and consumer insights. Experience in alcoholic beverage trade/shopper marketing. Strong presentation skills and the ability to create impactful narratives based on data analysis. The salary range for this role is $134,400 - $173,000, plus an annual bonus and comprehensive benefits. Our compensation process considers your experience and the scope of your role. Proximo is an equal opportunity employer committed to a diverse and inclusive workplace.
As a Senior Trade Marketing Manager focused on On-Premise National & Strategic Accounts, you will be at the forefront of developing compelling on-premise marketing programs aimed at boosting trial and conversion. Working alongside trade marketing, brand, and sales teams, you will create scalable, insight-driven initiatives for diverse consumer segments. Responsibilities Include: Planning and Development:
Lead the creation of impactful go-to-market strategies for our On-Premise National Account customers, ensuring alignment with brand and sales objectives. Commercialization:
Be the marketing expert who connects brand standards with commercial strategies, ensuring all initiatives are grounded in consumer insights. Engagement:
Collaborate closely with Sales and brand teams to develop tailored programs for national accounts and support the execution of consumer events. Digital Expertise:
Leverage your digital marketing skills to attract consumers to on-premise accounts featuring Proximo brands. Reporting:
Analyze the effectiveness of programs and suggest improvements to enhance ROI. Communication:
Work collaboratively with various internal teams and external agencies to align on marketing strategies and brand messaging. Key Competencies: Analytical Skills:
Strong understanding of on-premise category management and data analysis. Project Management:
Coordinate effectively across teams to ensure smooth execution of marketing initiatives. Business Acumen:
Comprehensive knowledge of marketing tools, trade activities, and competitive markets. Creative Problem Solving:
Innovate and adapt consumer insights into effective, tailored programs. Exceptional Communication:
Collaborate with branding teams to craft compelling narratives that resonate with key stakeholders. Key Relationships: Internal:
Engage with Marketing, Sales (National Account On-Premise Team), and Legal teams. External:
Collaborate with agencies and suppliers, maintaining strong partnerships. Qualifications: Bachelor's degree in Marketing or a related field. 7+ years of experience in FMCG. Proven success in developing on-premise strategies and consumer insights. Experience in alcoholic beverage trade/shopper marketing. Strong presentation skills and the ability to create impactful narratives based on data analysis. The salary range for this role is $134,400 - $173,000, plus an annual bonus and comprehensive benefits. Our compensation process considers your experience and the scope of your role. Proximo is an equal opportunity employer committed to a diverse and inclusive workplace.