CareSource
Job Summary:
Content Strategist IV is responsible for the development and strategy of content for member and/or provider materials and collateral.
Essential Functions:
Curate, capture, write, and produce content that reinforces the company's brand positioning
Deploy campaigns from ideation to implementation
Develop interesting plan language content to improve audience experience
Execute communications for the appropriate channel delivery
Ensure production of materials is on time and within budget
Assist with assignment of departmental work queue
Ensure a unified content calendar is effectively created, maintained, and followed and is relevant to key programs and initiatives
Confirm all regulatory and accreditation requirements are adhered to in materials created and utilized
Conduct regular content audits to ensure adherence to corporate policies, standard operating procedures and style guides
Guide team efforts to create comprehensive communication plans in support of business needs, regulatory requirements and organizational goals
Utilizing consultative methods, collaborate and coordinate with key internal stakeholders and external business partners
Facilitate gathering of customer data insights and leverage data to evaluate content strategy and management
Establish measurements and monitor communication plan execution; provide ongoing feedback and recommendations for improvements
Lead large and complex projects to ensure strategies, goals and milestones are achieved
Conduct training and provide guidance on department processes and procedures for new team members
Support the development and maintenance of team processes, manuals and guides
Create and implement process improvement efforts
Provide communication expertise and serve as communications lead on internal work groups/committees to support organizational initiatives and efforts
Perform any other job duties as requested
Education and Experience:
Bachelor's degree in Marketing, Public Relations, Journalism, Communications, or related field or equivalent work experience is required
Minimum of seven (7) years of experience writing consumer-friendly, plain language content is required
Experience in content implementation across multiple platforms and mediums/channels
Experience writing health care-related content is preferred with a deep understanding of subject lines, call to action (CTAs) and writing styles that drive engagement
Competencies, Knowledge and Skills:
Microsoft Office proficient
Experience using visual software, such as PowerPoint and Visio
Project management skills
Demonstrate a good balance of creative, editorial, and technical skills
Excellent attention to detail
Oral, written, and interpersonal communication skills
Knowledge of marketing practices, tactics and trends
Cross-functional team skills
Ability to work independently
Time management skills
Decision making/problem solving skills
Licensure and Certification:
None
Working Conditions:
Hybrid role - In Dayton HQ office 2-3 days a week
General office environment; may be required to sit or stand for extended periods of time
Compensation Range:
$70,800.00 - $113,200.00 CareSource takes into consideration a combination of a candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee's total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type:
Salary
Competencies:
- Create an Inclusive Environment
- Cultivate Partnerships
- Develop Self and Others
- Drive Execution
- Influence Others
- Pursue Personal Excellence
- Understand the Business
This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.