Resorts World New York
VP Advertising Job at Resorts World New York in New York
Resorts World New York, New York, NY, United States, 10261
Job Description
The Vice President of Advertising is responsible for the overall administration of ad programs and the advertising department and associated media departments. The Vice President of Advertising also determines and directs the overall positioning strategy of the ad structure. This person creates budgets for advertising and may also edit and write the concepts for ads, conduct publicity meetings with other ad professionals.
Essential Duties
Physical and Mental Demands
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools, or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds, and varied instances of standing/walking.
Language Skills
Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents. Excellent verbal, written, and interpersonal communication skills. Ability to respond to common inquiries from other employees, guests, media, community leaders, and other stakeholders. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence. Ability to communicate ideas and effectively present information in one-on-one and group situations.
Mathematical Skills & Reasoning Ability
Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to decipher reports and maintain reports on request.
Work Environment
The work environment characteristics described here are representative of those that exist while employees are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
The Vice President of Advertising is responsible for the overall administration of ad programs and the advertising department and associated media departments. The Vice President of Advertising also determines and directs the overall positioning strategy of the ad structure. This person creates budgets for advertising and may also edit and write the concepts for ads, conduct publicity meetings with other ad professionals.
Essential Duties
- Plan & Collaborate with Stakeholders (Gaming and Non-Gaming, Culinary, Hotel) and implement the brand marketing programs that will lead to overall success and achievement of the company's business objectives.
- Measure and communicate to stakeholders the company's strategic performance.
- Bring together all stakeholders and continuously evaluate the company's resources with the aim to build brand awareness, increase customer foot traffic (including repeat visits), increase their length of stay, ensure best use of budget dollars, and drive incremental revenue.
- Execute marketing strategies that ensure the targeted return on sales and maximum revenue for the resort operations.
- Establish advertising campaigns targeting international markets for special events and promotions.
- Develop resort loyalty and direct mail programs in conjunction to maximize customer satisfaction as well as retention.
- Ensure professional and exceptional customer service in accordance with established company standards is being delivered to internal associates and external guests.
- Ensure brand consistency and quality standards are met; partner with internal departments to ensure proper internal branding occurs.
- Ensure proper implementation of marketing promotions to ensure success and measure ROI.
- Develop all operating budgets within the advertising department to ensure needs are met in a timely manner.
- Perform financial forecasting and reporting to support budgeting and decision-making.
- Coordinate with corporate brand teams to ensure cohesive brand messaging and alignment across all platforms.
- Perform any other job-related duties as assigned.
Physical and Mental Demands
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools, or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds, and varied instances of standing/walking.
Language Skills
Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents. Excellent verbal, written, and interpersonal communication skills. Ability to respond to common inquiries from other employees, guests, media, community leaders, and other stakeholders. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence. Ability to communicate ideas and effectively present information in one-on-one and group situations.
Mathematical Skills & Reasoning Ability
Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to decipher reports and maintain reports on request.
Work Environment
The work environment characteristics described here are representative of those that exist while employees are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The noise level in the work environment is typically moderate. When on the property or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.
- Due to the unpredictable nature of the hospitality/entertainment industry, employees must be able to work varying schedules to reflect the business needs of the property.
- Must be at least 18 years old, possess a high school or equivalent diploma, and have the ability to obtain the appropriate gaming licenses in accordance with the regulations of the New York State Gaming Commission and the Gaming Board for The Bahamas as well as any additional applicable jurisdictions in the future.
- Bachelor's Degree strongly preferred.
- Ten (10) years' related advertising work experience, with at least 6 years at a senior management level in the casino/gaming industry.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)