Rankings.io
The SEO Specialist works with a small elite team of dynamic, creative professionals to brainstorm, plan, and build high-value backlinks and content for our website in original, clever, and inventive ways. This role is perfect for someone who's a great networker, has a keen eye for detail, and has their finger on the pulse of SEO best practices. Must have experience with digital PR and backlinking, a passion for establishing strong relationships with web-property owners/managers, a natural curiosity for website optimization, the ability to partner with content marketing to drive content growth, and a knack for being proactive in pursuing growth opportunities.
Responsibilites:
Backlink Strategy & Execution: Develop effective backlink acquisition strategies to improve domain authority/organic rankings. Execute link prospecting to secure high-quality, relevant backlinks from authoritative websites. Monitor existing backlinks to ensure quality and relevance over time. Analyze competitors' backlink profiles to identify opportunities for link-building campaigns. Digital PR Campaigns: Craft compelling Digital PR campaigns that align with the brand and resonate with our audience. Maintain relationships with journalists, bloggers, and influencers to earn editorial placements. Pitch creative/newsworthy content ideas to media outlets to generate earned media coverage. Collaborate with the team to develop link-worthy assets (i.e. reports, infographics, etc.). Content Creation: Optimize existing content to improve our content's ranking in search engines Build new, keyword-targeted copy content, as needed in WordPress Use SEO tools to identify search trends and key phrases Create custom graphics and enhance images for landing pages and blog posts Utilize On-page/technical SEO to maximize our copy's reach (i.e. internal linking, metadata, etc.) Maintain editorial calendars to keep the team on track Performance Analysis & Reporting: Report on the success of backlink and Digital PR campaigns, using tools like Ahrefs and SEMrush Provide insights/recommendations based on campaign performance to improve results Stay up-to-date with the latest SEO trends, algorithm updates, and best practices
Requirements
1-2+ years experience doing SEO work for in-house or an agency 2+ years of experience in linkbuilding and digital PR Expert knowledge in linkbuilding CRMs like Buzzstream or Pitchbox Expert knowledge of SEO tools like Ahrefs, SEMRush, and Google Search Console Expert knowledge of WordPress Desire to lead the linkbuilding strategy Excellent writing, editing, and proofreading skills Knowledge of building link-worthy content Knowledge of HTML and CSS Experience in the legal vertical SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy) Advanced technical SEO experience is a plus Benefits
Starting from $55,000 Work remotely from home Unlimited PTO 3% match Simple IRA 100% health insurance (including fully employer-funded coverage)
Responsibilites:
Backlink Strategy & Execution: Develop effective backlink acquisition strategies to improve domain authority/organic rankings. Execute link prospecting to secure high-quality, relevant backlinks from authoritative websites. Monitor existing backlinks to ensure quality and relevance over time. Analyze competitors' backlink profiles to identify opportunities for link-building campaigns. Digital PR Campaigns: Craft compelling Digital PR campaigns that align with the brand and resonate with our audience. Maintain relationships with journalists, bloggers, and influencers to earn editorial placements. Pitch creative/newsworthy content ideas to media outlets to generate earned media coverage. Collaborate with the team to develop link-worthy assets (i.e. reports, infographics, etc.). Content Creation: Optimize existing content to improve our content's ranking in search engines Build new, keyword-targeted copy content, as needed in WordPress Use SEO tools to identify search trends and key phrases Create custom graphics and enhance images for landing pages and blog posts Utilize On-page/technical SEO to maximize our copy's reach (i.e. internal linking, metadata, etc.) Maintain editorial calendars to keep the team on track Performance Analysis & Reporting: Report on the success of backlink and Digital PR campaigns, using tools like Ahrefs and SEMrush Provide insights/recommendations based on campaign performance to improve results Stay up-to-date with the latest SEO trends, algorithm updates, and best practices
Requirements
1-2+ years experience doing SEO work for in-house or an agency 2+ years of experience in linkbuilding and digital PR Expert knowledge in linkbuilding CRMs like Buzzstream or Pitchbox Expert knowledge of SEO tools like Ahrefs, SEMRush, and Google Search Console Expert knowledge of WordPress Desire to lead the linkbuilding strategy Excellent writing, editing, and proofreading skills Knowledge of building link-worthy content Knowledge of HTML and CSS Experience in the legal vertical SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy) Advanced technical SEO experience is a plus Benefits
Starting from $55,000 Work remotely from home Unlimited PTO 3% match Simple IRA 100% health insurance (including fully employer-funded coverage)