Indiana University
As the world's first school of philanthropy, the Lilly Family School provides education and indispensable research to life-long learners and leaders in the field. We prepare the next wave of changemakers through our experience-driven degree programs.
Job Summary
Develops digital marketing and creative strategies to promote the Lilly Family School of Philanthropy on all digital platforms and increase exposure to target audiences.
Department-Specific Responsibilities Maintains functionality of website, including updating content Coordinates with IT for server operations and troubleshooting technical issues Monitors website performance, optimizing for search engines (SEO) Ensures the site remains secure and accessible across various devices Designs and executes email marketing campaigns Manages email lists and segment audiences for targeted communications Tracks and reports on email campaign performance Develops and implements social media strategies to increase engagement and reach Creates, schedules, and monitors posts across various social media platforms Analyzes social media metrics and adjusts strategies as needed Utilizes Feathr for digital advertising and audience engagement Creates and manages campaigns within the Feathr platform Analyzes and reports on campaign effectiveness Manages the implementation of digital marketing programs and campaigns and analyzes their effectiveness Tracks usage trends of digital platforms and uses data and research to inform digital marketing campaigns Designs user experience interfaces to ensure consistent and engaging platforms General Responsibilities
Develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience Develops targeting and segmentation approach for digital marketing strategies Reviews and analyzes usage trends and effectiveness of digital marketing strategies, recommends and implements changes as necessary Works with other marketing and web teams to identify a target market and create a marketing campaign for digital technologies Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives Ensures alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content Designs user experience interfaces to ensure consistent and engaging platforms May plan and develops integrated digital advertising schedules Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in English, communications, journalism, public relations, or a related field WORK EXPERIENCE
Required
3 years in a relevant field SKILLS
Required
Proficient communication skills Maintains a high degree of professionalism Demonstrated time management and priority setting skills Demonstrates a high commitment to quality Possesses flexibility to work in a fast paced, dynamic environment Seeks to acquire knowledge in area of specialty Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
IU Indianapolis
Indianapolis, Indiana
Advertised Salary
$62,000-$65,000 based on experience
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Comprehensive medical and dental insurance Health savings account with generous IU contributions Healthcare and dependent care flexible spending accounts Basic group life insurance paid by IU Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance Base retirement plan with generous IU contributions, subject to vesting Voluntary supplemental retirement plan options Tuition subsidy for employees and family members taking IU courses 10 paid holidays plus a paid winter break each year Generous paid time off plans Paid leave for new parents and IU-sponsored volunteer events Employee assistance program (EAP) Learn more about our benefits by reviewing the IU Benefit Programs Brochure .
Job Classification
Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request Support Telephone: 812-856-1234
Apply for Job
Staff Positions Sign In New User Enable Screen Reader Mode
Job Summary
Develops digital marketing and creative strategies to promote the Lilly Family School of Philanthropy on all digital platforms and increase exposure to target audiences.
Department-Specific Responsibilities Maintains functionality of website, including updating content Coordinates with IT for server operations and troubleshooting technical issues Monitors website performance, optimizing for search engines (SEO) Ensures the site remains secure and accessible across various devices Designs and executes email marketing campaigns Manages email lists and segment audiences for targeted communications Tracks and reports on email campaign performance Develops and implements social media strategies to increase engagement and reach Creates, schedules, and monitors posts across various social media platforms Analyzes social media metrics and adjusts strategies as needed Utilizes Feathr for digital advertising and audience engagement Creates and manages campaigns within the Feathr platform Analyzes and reports on campaign effectiveness Manages the implementation of digital marketing programs and campaigns and analyzes their effectiveness Tracks usage trends of digital platforms and uses data and research to inform digital marketing campaigns Designs user experience interfaces to ensure consistent and engaging platforms General Responsibilities
Develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience Develops targeting and segmentation approach for digital marketing strategies Reviews and analyzes usage trends and effectiveness of digital marketing strategies, recommends and implements changes as necessary Works with other marketing and web teams to identify a target market and create a marketing campaign for digital technologies Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives Ensures alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content Designs user experience interfaces to ensure consistent and engaging platforms May plan and develops integrated digital advertising schedules Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in English, communications, journalism, public relations, or a related field WORK EXPERIENCE
Required
3 years in a relevant field SKILLS
Required
Proficient communication skills Maintains a high degree of professionalism Demonstrated time management and priority setting skills Demonstrates a high commitment to quality Possesses flexibility to work in a fast paced, dynamic environment Seeks to acquire knowledge in area of specialty Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
IU Indianapolis
Indianapolis, Indiana
Advertised Salary
$62,000-$65,000 based on experience
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Comprehensive medical and dental insurance Health savings account with generous IU contributions Healthcare and dependent care flexible spending accounts Basic group life insurance paid by IU Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance Base retirement plan with generous IU contributions, subject to vesting Voluntary supplemental retirement plan options Tuition subsidy for employees and family members taking IU courses 10 paid holidays plus a paid winter break each year Generous paid time off plans Paid leave for new parents and IU-sponsored volunteer events Employee assistance program (EAP) Learn more about our benefits by reviewing the IU Benefit Programs Brochure .
Job Classification
Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request Support Telephone: 812-856-1234
Apply for Job
Staff Positions Sign In New User Enable Screen Reader Mode