newance
The Marketing Manager/Director will serve as a leader on our marketing team, responsible for shaping and executing a comprehensive marketing strategy that aligns with our business objectives. This individual will lead marketing efforts both strategically and tactically, developing brand messaging, driving lead generation campaigns and/or online or physical events for customer segments and product offerings, working with our internal digital team to ensure that our digital footprint and initiatives remains robust and working/developing/leading our external partner marketing and PR agencies. The ideal candidate has a strong background in financial services or alternative investments, combines strategic thinking with a "roll-up-your-sleeves" mentality, and thrives in a growth-oriented, entrepreneurial environment. This role provides significant long-term opportunity as our firm continues its upward trajectory.
This individual will report directly to the Senior Vice President and will sit on the MLG Marketing Committee, Public Relations (PR) Committee and Social Affairs (SAC) Committee.
Company Overview:
MLG Capital is a growing, nationwide, private real estate investment firm specializing in alternative investment strategies. Our portfolio encompasses a diverse range of real estate assets. We offer a series of diversified private real estate investment funds, an evergreen property contribution fund and separately managed accounts for one-off solutions.
Our offerings seek both institutional and accredited high-net-worth investor clients. As we continue to expand our reach, we are seeking a dynamic and entrepreneurial Marketing Manager/Director who will help elevate our brand, refine our market positioning, and drive growth through innovative, data-driven marketing initiatives.
MLG Capital functions as a series of private equity real estate funds and co-investment vehicles that are formed to acquire, directly or indirectly, a geographically diverse portfolio of commercial real estate. Investments consist of commercial multifamily properties, industrial, retail, office, and some "other" opportunistic opportunities located in strategically identified areas throughout the United States.
Since the inception of MLG Capital in 1987, we've had active, exited, or pending investments of approximately 46.5 million square feet of total square footage space across the United States, inclusive of approximately 39,700 apartment units, with exited and estimated current value exceeding $7 billion.*
Key Responsibilities:
Strategic Planning & Positioning:
Develop and implement a cohesive, multi-channel marketing strategy that supports the firm's growth objectives, positioning us as a leader in the private real estate and alternatives space.
Refine brand messaging and unique value propositions tailored to different audience segments, including institutional investors, family offices, and accredited individual investors.
Brand Management & Thought Leadership:
Oversee brand guidelines and ensure consistent visual identity and messaging across all internal and external touchpoints.
Collaborate with investment teams and subject matter experts to produce thought leadership content-whitepapers, market commentary, webinars, and presentations-that elevates the firm's profile and educates the market.
Demand Generation & Campaign Execution:
Design and execute integrated marketing campaigns across digital, print, and in-person channels to generate qualified leads and nurture client relationships.
Implement and optimize marketing automation tools and CRM systems to streamline campaigns, improve segmentation, and enhance the client experience.
Event & Partnership Marketing:
Plan and manage marketing activities for industry conferences, sponsored events, and investor roadshows.
Develop and maintain strategic partnerships with financial media outlets, industry influencers, and sector-specific organizations to amplify brand reach.
Team Leadership & Collaboration:
Lead, mentor, and grow a small but dedicated marketing team, encouraging professional development and cross-functional collaboration.
Work closely with senior management, product and investment teams, investor relations, and external agencies to ensure alignment on messaging, strategy, and market positioning.
Event Coordination: Assist in planning, organizing, and executing internal and external events, including conferences, webinars, client meetings, and corporate gatherings. Coordinate event logistics, including venue selection, vendor management, registration, and on-site support. Ensure events are executed within budget and meet MLG Capital's standards of excellence. Marketing Campaign Support: Support the development and implementation of marketing campaigns across various channels (digital, social media, email, print). Collaborate with the marketing team and other MLG Capital team members to create compelling content, including blog posts, newsletters, social media posts, and promotional materials. Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement. Public Relations: Assist in managing public relations activities with external PR partner, including reviewing press releases, coordinating media outreach, and maintaining relationships with industry contacts. Summarize quarterly metrics and share with the broader marketing committee and team Support the execution of PR strategies to enhance brand awareness and reputation. Content Creation: Create and edit marketing and video collateral, ensuring consistency with MLG Capital's brand guidelines. Coordinate social media platforms, including content creation, scheduling, and analysis. Collaborate with the team to produce visually appealing graphics, presentations, and other marketing materials. Collaborate with the Marketing Committee to develop and implement marketing strategies. Administrative Support: Provide administrative support to the marketing team, including scheduling meetings and managing content and social calendar. Assist with budget tracking for marketing and event-related expenses. Perform other duties as assigned to support the overall marketing and events strategy.
Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field. 0-3 years of experience in marketing, events, or public relations. Strong written and verbal communication skills. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software and tools (e.g., CRM systems, social media management platforms). Experience within the Salesforce ecosystem a plus. Experience with WordPress a plus Excellent organizational skills and attention to detail. Ability to multitask and manage time effectively in a fast-paced environment. Creative thinking and problem-solving abilities. Team player with a positive attitude and willingness to learn.
Qualifications & Experience:
Education: Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or other relevant advanced degree is a plus.
Experience:
Minimum of 7-10 years of marketing experience within the financial services sector-preferably in private equity, real estate, asset management, or alternative investments.
Proven track record of driving measurable growth through integrated marketing strategies and campaigns.
Technical Skills:
Proficiency with digital marketing channels, SEO, SEM, and marketing automation platforms (e.g., HubSpot, Marketo).
Experience with CRM systems, data analytics, and performance tracking tools.
Interpersonal & Leadership Skills:
Exceptional communication, presentation, and storytelling abilities.
Demonstrated ability to work cross-functionally and influence key stakeholders at all levels.
High degree of initiative, adaptability, and comfort operating in a fast-paced, entrepreneurial environment.
This individual will report directly to the Senior Vice President and will sit on the MLG Marketing Committee, Public Relations (PR) Committee and Social Affairs (SAC) Committee.
Company Overview:
MLG Capital is a growing, nationwide, private real estate investment firm specializing in alternative investment strategies. Our portfolio encompasses a diverse range of real estate assets. We offer a series of diversified private real estate investment funds, an evergreen property contribution fund and separately managed accounts for one-off solutions.
Our offerings seek both institutional and accredited high-net-worth investor clients. As we continue to expand our reach, we are seeking a dynamic and entrepreneurial Marketing Manager/Director who will help elevate our brand, refine our market positioning, and drive growth through innovative, data-driven marketing initiatives.
MLG Capital functions as a series of private equity real estate funds and co-investment vehicles that are formed to acquire, directly or indirectly, a geographically diverse portfolio of commercial real estate. Investments consist of commercial multifamily properties, industrial, retail, office, and some "other" opportunistic opportunities located in strategically identified areas throughout the United States.
Since the inception of MLG Capital in 1987, we've had active, exited, or pending investments of approximately 46.5 million square feet of total square footage space across the United States, inclusive of approximately 39,700 apartment units, with exited and estimated current value exceeding $7 billion.*
Key Responsibilities:
Strategic Planning & Positioning:
Develop and implement a cohesive, multi-channel marketing strategy that supports the firm's growth objectives, positioning us as a leader in the private real estate and alternatives space.
Refine brand messaging and unique value propositions tailored to different audience segments, including institutional investors, family offices, and accredited individual investors.
Brand Management & Thought Leadership:
Oversee brand guidelines and ensure consistent visual identity and messaging across all internal and external touchpoints.
Collaborate with investment teams and subject matter experts to produce thought leadership content-whitepapers, market commentary, webinars, and presentations-that elevates the firm's profile and educates the market.
Demand Generation & Campaign Execution:
Design and execute integrated marketing campaigns across digital, print, and in-person channels to generate qualified leads and nurture client relationships.
Implement and optimize marketing automation tools and CRM systems to streamline campaigns, improve segmentation, and enhance the client experience.
Event & Partnership Marketing:
Plan and manage marketing activities for industry conferences, sponsored events, and investor roadshows.
Develop and maintain strategic partnerships with financial media outlets, industry influencers, and sector-specific organizations to amplify brand reach.
Team Leadership & Collaboration:
Lead, mentor, and grow a small but dedicated marketing team, encouraging professional development and cross-functional collaboration.
Work closely with senior management, product and investment teams, investor relations, and external agencies to ensure alignment on messaging, strategy, and market positioning.
Event Coordination: Assist in planning, organizing, and executing internal and external events, including conferences, webinars, client meetings, and corporate gatherings. Coordinate event logistics, including venue selection, vendor management, registration, and on-site support. Ensure events are executed within budget and meet MLG Capital's standards of excellence. Marketing Campaign Support: Support the development and implementation of marketing campaigns across various channels (digital, social media, email, print). Collaborate with the marketing team and other MLG Capital team members to create compelling content, including blog posts, newsletters, social media posts, and promotional materials. Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement. Public Relations: Assist in managing public relations activities with external PR partner, including reviewing press releases, coordinating media outreach, and maintaining relationships with industry contacts. Summarize quarterly metrics and share with the broader marketing committee and team Support the execution of PR strategies to enhance brand awareness and reputation. Content Creation: Create and edit marketing and video collateral, ensuring consistency with MLG Capital's brand guidelines. Coordinate social media platforms, including content creation, scheduling, and analysis. Collaborate with the team to produce visually appealing graphics, presentations, and other marketing materials. Collaborate with the Marketing Committee to develop and implement marketing strategies. Administrative Support: Provide administrative support to the marketing team, including scheduling meetings and managing content and social calendar. Assist with budget tracking for marketing and event-related expenses. Perform other duties as assigned to support the overall marketing and events strategy.
Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field. 0-3 years of experience in marketing, events, or public relations. Strong written and verbal communication skills. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software and tools (e.g., CRM systems, social media management platforms). Experience within the Salesforce ecosystem a plus. Experience with WordPress a plus Excellent organizational skills and attention to detail. Ability to multitask and manage time effectively in a fast-paced environment. Creative thinking and problem-solving abilities. Team player with a positive attitude and willingness to learn.
Qualifications & Experience:
Education: Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or other relevant advanced degree is a plus.
Experience:
Minimum of 7-10 years of marketing experience within the financial services sector-preferably in private equity, real estate, asset management, or alternative investments.
Proven track record of driving measurable growth through integrated marketing strategies and campaigns.
Technical Skills:
Proficiency with digital marketing channels, SEO, SEM, and marketing automation platforms (e.g., HubSpot, Marketo).
Experience with CRM systems, data analytics, and performance tracking tools.
Interpersonal & Leadership Skills:
Exceptional communication, presentation, and storytelling abilities.
Demonstrated ability to work cross-functionally and influence key stakeholders at all levels.
High degree of initiative, adaptability, and comfort operating in a fast-paced, entrepreneurial environment.