smartdept. inc.
smartdept. is searching for a Paid Media Analystfor a marketing services client located in Asheville, NC. The ideal candidate will come with 4+ years of experience. This is a project-based, fully remote contract opportunity. Compensation for this position is expected to be $26-$28/hour depending on experience level and fit. What You'll Do: Campaign setup and management:Creating, launching, and managing paid advertising campaigns on various platforms, including keyword research, audience targeting, ad creative development, and budget allocation.Performance analysis:Tracking key metrics, campaign effectiveness and implement frameworks to present to the client.Data-driven insights:Analyzing campaign data to identify trends, opportunities for optimization, lead generation and areas for improvement.Reporting and presentation:Generating comprehensive reports and audits to present findings and actionable insights to stakeholders, including clients and internal teams.A/B testing and experimentation:Conducting A/B testing on different ad variations, targeting strategies, and bidding strategies to optimize campaign performance.Budget management:Monitoring and adjusting campaign budgets based on performance data to maximize ROI.Stay updated on industry trends:Keeping abreast of best practices in the paid media landscape.What You'll Need: Proficiency in paid media platforms:Deep understanding of Google Ads and other relevant platforms.Data analysis skills:Expertise in data analysis tools like Excel, Google Data Studio, and data visualization techniques.Analytical thinking:Ability to interpret complex data sets, identify patterns, and draw meaningful conclusions.Marketing knowledge:Familiarity with digital marketing principles, including customer acquisition strategies, funnel optimization, and attribution modeling.Communication skills:Effectively communicating insights and recommendations to both technical and non-technical audiences. Background in Health & Wellness is a plus!