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Great Dane

Great Dane is hiring: Marketing Manager in Savannah

Great Dane, Savannah, GA, United States, 31441

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Overview

We're looking for someone to develop and execute campaigns to drive pipeline growth and revenue by leveraging key sales and marketing channels. If you desire exposure to a broad spectrum of marketing activities and playing a key role in these activities, learn more about this opportunity and our team below.

Responsibilities

Key Responsibilities:

  1. Leading digital marketing campaigns for our Great Dane and its growth businesses, leveraging content to drive new leads.
  2. Analyzing full funnel metrics to effectively forecast, test, and measure campaign success.
  3. Working closely with marketing, sales, and product teams to develop and manage program plans.
  4. Evaluating and reporting on overall program performance.
  5. Collaborating with sales teams on sales enablement collateral and measuring impact.
  6. Coordinating with internal teams and external vendors on updating and building new sales enablement and marketing content.
  7. Exploring, attending, and reporting back on industry events as it relates to the future of goods mobility.
  8. Understanding the market and competitive landscape to contribute insights on go-to-market strategies.
  9. Building strategic relationships with key industry players, agencies, and vendors.
  10. Designing AB test experiments and continually optimizing programs for higher conversion rates.
  11. Working with digital and operations teams to determine ongoing improvements to the lead flow and reporting processes.
  12. Overseeing a marketing budget to ensure funds are optimally used to drive marketing objectives.
  13. Creating new ad copy and visuals.
  14. Other duties as assigned.

Qualifications

Job Requirements:

  1. Bachelor's degree in Marketing or related field.
  2. 7+ years of marketing experience.
  3. Experience in a fast-paced and dynamic environment.
  4. Experience running paid search and paid social ad campaigns.
  5. Excellent marketing technology experience; understanding of Salesforce, Pardot, and WordPress is a plus.
  6. Experience with the following Technologies:
  • Marketing Analytics: Pardot, Google Analytics, SEMrush.
  • Operations: WordPress, Salesforce, Google Ads, HighSpot, Hive.
  • Content Creation: Canva, Adobe Creative Suite.

Physical Demands/Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing duties of job, employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects; reach with hands and arms; talk and hear. Specific vision abilities required by the job include close and distance vision.

Work environment: The noise level in the work environment is usually minimal to moderate.

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