Marketing Analyst Job at Plantain Products Company - Home of Chifles in Miami

At Chifles, we have a passion for turning traditional Latin treats into tasty, wholesome snacks. More than a half-century after our founders began refining their recipe for the perfect plantain chip, we still place the highest value on quality. Established in 1963 in Tampa, Florida, Chifles was inspired by the vibrant street vendors of Havana, Cuba, and has since grown to become America’s leading plantain chip brand.

Today, hard work and determination still drive Chifles as we expand rapidly across the country, crafting the perfect plantain chip and embodying the American dream. Join us at Chifles, where you can be part of a dynamic team shaping the future of snacking!

Purpose

The Marketing Analyst plays a pivotal role in driving the growth of our brand and enhancing consumer engagement through innovative marketing strategies while ensuring alignment with the company’s core values and long-term objectives.

Key Responsibilities

1. Collaborate with the Marketing, Sales and Leadership team to execute the annual business plan, ensuring alignment with the growth agenda.
2. Design and implement standout consumer communication campaigns across diverse channels, including digital, social media, and in-store promotions.
3. Spearhead the development and execution of key marketing programs, focusing on amplifying social media presence and fostering community interaction.
4. Build strong relationships with cross-functional teams, including Sales, Supply Chain, Planning, and field teams, to drive innovative, customer-centric growth initiatives.
5. Cultivate partnerships with external agencies and vendors (Advertising, PR, Media, Promotions) to ensure timely and effective execution of marketing programs that capture consumer attention.
6. Engage proactively with the Field Sales organization to communicate brand initiatives, providing insights and updates during key meetings.
7. Analyze brand performance metrics, identify areas for improvement, and recommend actionable solutions that drive results in a rapidly evolving market.
8. Stay ahead of market trends and consumer preferences to inform and inspire future marketing strategies.

Qualifications

1. Bachelor’s Degree in Marketing, Business, or a related field.
2. Minimum 2+ years’ experience in marketing required.
3. Passion for consumer-centric marketing, with a strong grasp of brand management in a fast-paced environment.
4. Proven ability to build and nurture relationships with key stakeholders and influence decision-making at all levels.
5. Experience leading cross-functional teams and managing agency partnerships to achieve exceptional results.
6. Strong analytical skills with a proactive, business-savvy mindset.
7. Bilingual (English/Spanish) proficiency is highly desirable, enabling effective communication with our diverse consumer base.

What you can expect from us:

1. A dynamic culture that encourages you to bring your whole self to work.
2. Opportunities for professional growth and development within a supportive and entrepreneurial team.
3. The chance to make a meaningful impact through your work and contribute to the sustainable future of our beloved brand.

Join Chifles and be part of a passionate team that is not just creating delicious snacks but also shaping a vibrant future in the snack industry!

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food & Beverages