Marketing Manager Job at Magic EdTech in New York

Business: EdTech B2B, Institutional Account-Based Marketing

Offering: Edtech SaaS Platform and IT Outsourcing

Geo Focus: North America

Market Focus: EdTech and Publishing

Role Summary:

We are seeking a skilled Marketing Manager with 2-4 years of experience, especially in social media and event management, to join our dynamic marketing team. This individual will play a critical role in enhancing our brand presence, organizing impactful events, and driving engagement across digital channels. As an early-career marketer, you’ll work closely with cross-functional teams to execute strategies that support business growth, establish Magic EdTech as a thought leader, and foster relationships in the North American market.

Key Responsibilities:

• Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation. Oversee content creation, posting schedules, and monitor analytics to optimize social media performance.
• Event Management: Plan, coordinate, and execute both virtual and in-person events (e.g., conferences, webinars, trade shows) to boost brand visibility and generate qualified leads. Handle logistics, promotions, and post-event analysis.
• Content Development: Collaborate on creating high-quality marketing materials, including social media posts, blog articles, case studies, and email campaigns that align with Magic EdTech’s brand and messaging.
• Market Research & Strategy Support: Conduct market research to stay updated on industry trends, competitors, and customer needs. Assist in building and refining account-based marketing strategies for key institutional accounts.
• Digital Campaign Management: Support the execution of digital campaigns across channels to drive engagement and leads. Analyze campaign performance and recommend strategies for improvement.
• Brand Management: Work closely with the design and content teams to ensure consistent brand messaging and visual identity across all marketing channels.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-4 years of marketing experience, with a strong focus on social media and event management.
• Proficiency in using social media platforms and analytics tools (e.g., LinkedIn, Twitter, Facebook, Instagram, TikTok).
• Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences.
• Strong organizational skills and attention to detail, especially when handling multiple projects and deadlines.
• Experience in the EdTech or B2B SaaS industry is a plus.

About Magic Software

Magic EdTech (www.magicedtech.com) is a leader in providing SaaS-based e-learning platforms and digital learning product development services. Our offerings include an end-to-end value chain from content creation to content distribution, helping organizations transform their digital learning initiatives. We are headquartered in New York and part of Magic Software Inc., a company with over 30 years of experience in the digital education sector.

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